Trade Marketing COE
PepsiCo, Inc.
Hyderabad, Telangana State, India
4d ago

Job Description

Bring your passion and talent to our stage and share our PepsiCo vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose.

Winning with Purpose reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business.

Come join our Global Business Services (GBS) function that leverages our scale globally and strengthens and builds capabilities to fuel our growth

We are seeking an Trade Marketing COE Support - responsible to support market execution through providing Category and Trade Marketing analysis, while supporting the development of centralized capability for markets.

This position is based in Hyderabad and will report to DX COE Heads

Qualifications / Requirements

Functional Responsibilities

  • Support Key Account Team in the management of Trade Promotion calendar / Loading of Customer promotions and overall trade calendar creation and execution and alignment with Financials
  • Pull sales performance data on TPM promotional events and key Playbook initiatives
  • Analyze data to identify which promotional events met the success thresholds. Manage the upload of trade promotion data into the systems by local teams
  • Monitor promotion performance by channel - Create monthly trade spend performance report
  • Consolidate action plans (promo calendar) into execution plan for each store; Revise execution plans based on feedback from KAMs
  • Assess and evaluate trade promotions performance and trade spend by channel and by customer. Analyse promotioin profitability, customer and channel profitability
  • Support in developing centralized Trade Marketing capabilities for the sector
  • Act as a support to the Market Execution Team
  • Work with capability leaders across clusters / sectors to continue to improve delivery solutions and advance and harmonize capability for future development
  • Serve on functional and cross-functional teams and have the skills to consult with team members to Identify and resolve recurring performance problems and improvement opportunities
  • Participate in regular operational review calls with Business Partners and Business Leaders
  • Maintain relationship with Markets and business departments
  • Manage Team’s scope, workload and ad hoc requests
  • Ensure delivery against agreed Service Level Agreements and Key Performance Indicators
  • Key Competencies Required :

  • Ability to work in diverse teams
  • Language skills English business fluent
  • Increase business agility Out compete, Smart decision, grow faster
  • Possess ability to analyze & benchmark competitive scenarios
  • Excellent written and oral communication skills; consistently communicates using appropriate methods for situation and audience in clear, concise and professional manner
  • Ability to work collaboratively and proactively with multi-functional teams
  • Be flexible, organized and able to handle competing priorities
  • Key Qualifications / Requirements :

  • Bachelors degree in Business, Marketing or Engineering : MBA a plus
  • 2-3 years of experience in Sales & Marketing / commercial roles with knowledge in Category Management / Insights / Analytics / Promotion Management and Sales Execution
  • Demonstrated analytical and critical thinking
  • Strong PC skill set (Access, Excel, PowerPoint, Word)
  • Experience with standard data resources and solutions (Syndicated POS, Panel, Retail Link, RSI)
  • Relocation Eligible : Not Eligible for Relocation

    Job Type : Pipeline

    Functional Responsibilities. Support Key Account Team in the management of Trade Promotion calendar / Loading of Customer promotions and overall trade calendar creation and execution and alignment with Financials.

    Pull sales performance data on TPM promotional events and key Playbook initiatives. Analyze data to identify which promotional events met the success thresholds.

    Manage the upload of trade promotion data into the systems by local teams. Monitor promotion performance by channel - Create monthly trade spend performance report.

    Consolidate action plans (promo calendar) into execution plan for each store; Revise execution plans based on feedback from KAMs.

    Assess and evaluate trade promotions performance and trade spend by channel and by customer. Analyse promotioin profitability, customer and channel profitability.

    Support in developing centralized Trade Marketing capabilities for the sector. Act as a support to the Market Execution Team.

    Work with capability leaders across clusters / sectors to continue to improve delivery solutions and advance and harmonize capability for future development.

    Serve on functional and cross-functional teams and have the skills to consult with team members to Identify and resolve recurring performance problems and improvement opportunities.

    Participate in regular operational review calls with Business Partners and Business Leaders. Maintain relationship with Markets and business departments.

    Manage Team’s scope, workload and ad hoc requests. Ensure delivery against agreed Service Level Agreements and Key Performance Indicators.

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