Overview of job -
GroupM India is looking for an Analytics Lead to be part of its Analytics team.
Be a passionate subject matter expert on digital marketing, digital measurement, web analysis (inc. web analytics, app tracking, audience strategy, incremental revenue), Conversion Rate Optimization (CRO), Personalization and Usability and possess a strong understanding of the media ecosystem, particularly GMP and mainstream optimization and personalization platforms
Champion best practice analytics implementation and development, primarily using Google Tag Manager
Drive performance of analytics and optimization capabilities to impact overall business results
Find opportunities for the business to cross-sell other services, including data analysis, attribution, ad-tech, CRM integration, marketing automation, UX, Visual Design, Development, QA, etc
Requirements : What you'll need
What you'll need
Demonstrable experience with Google Analytics and Google Tag Manager, both web and apps, is required
Demonstrable experience with Google Optimize and / or other mainstream web & app Optimization and Personalization platforms
Must have a fluent understanding of Google Marketing Platform, the key benefits and how to leverage the Google stack to the greatest advantage of clients
Deep, hands-on experience working with analytics and experience optimization solutions, ranging from auditing, campaign ideation, definition, setup, launch and reporting, measurement implementations, data analysis & insights, in-housing, presenting to large audiences and training
Strong experience in unearthing insights and forming optimization recommendations using heat-mapping, form analytics and live user testing
Experience with persona based marketing, UX methodologies and a good visual eye to detect what works well (and what doesn't) in a brand's journey
Strong analytical and visual thinking skills, with the ability to identify business questions, pain points and opportunities, analyse quantitative and qualitative data, prioritize findings using different models , and develop actionable recommendations and experimentation / personalisation roadmaps
Ability to clearly communicate processes, strategies and general requirements to both internal and external stakeholders
Proficiency with Python / R or other scripting languages is highly desirable
Experience with Google Cloud Platform and BigQuery, ability to query large databases and write SQL queries
Knowledge and experience with recent Google technologies and tools such as Google Analytics for Firebase, App+Web properties and Google Ads Data Hub is a very big plus
Minimum qualifications :
Quick learner, good presentation skills, and confident
Open to long working hours if the situation so demands
10+ years of GA / GTM experience
Hands on GA360 implementation, Big Query & GCP
Client / Agency relationships exposure and strong relationship management skills
Keen attention to detail and good at spotting opportunities
Go-getter attitude and responsibility to close all loops
More about GroupM
GroupM - GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology.
Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development.
We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent.
We give our talent the space, support and tools to innovate and grow.
Discover more about GroupM at www.groupm.com
Follow GroupMAPAC on Twitter
Follow GroupM on LinkedIn - https : / / www.linkedin.com / company / groupm
2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits.
With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market.
It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce / retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.
At GroupM India, there's never a dull moment between juggling client requests, managing vendor partners and having fun with your team.
We believe in tackling challenges head-on and getting things done.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity - it's about belonging.
We celebrate the fact that everyone is unique and that's what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.