Sr. Manager Digital Marketing
Mumbai, INDIA
8h ago
source : TimesJobs

Roles and Responsibilities Achieve company sales targets using paid marketing channels within set marketing budgets Google YouTube, Search, Adwords, GDN, Affiliate Social Facebook, Instagram Marketplace Amazon, Flipkart, healthcare and women platforms Obsessive focus on the cost of acquisition CoA and maximize ROAS Lead video content marketing using creatives, audiences, A / B tests Implement retargeting strategies for the top, middle, the bottom of FUNNELS A sharp focus on profitable unit economics yet achieve hyper-growth Implementation marketing automation tools and leverage data-driven marketing initiatives Identify, evaluate and select appropriate tools to enhance and automate marketing processes Accountable for digital marketing from strategy to execution Desired Candidate Profile Digital marketing experience in performance marketing with digital-first brand Deep expertise in performance marketing especially using remarketing strategies Strong analytical mindset with data-driven decision making Highly digital tools savvy to drive performance Passionate to work in entrepreneurial set-ups, comfortable with ambiguity and working in a constantly evolving business environment

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