Email Marketing Coordinator
5d ago

Responsibilities :

  • Create and deploy inbound and outbound email marketing campaigns and initiatives focused on driving lead generation, conversion, account management, customer retention, and brand awareness within the Indian market
  • Develop written copy for all email marketing initiatives including email subject lines, email body copy, landing page copy, CTAs, etc.
  • Personally create basic graphics and work with our in-house Graphic Designers on more complex graphics used in email and on landing pages
  • Setup and manage list segmentation, automation, personalization, A / B testing, and multivariate testing focused on continuous improvement, engagement, and optimization utilizing the HubSpot Platform
  • Monitor campaign and email performance, providing accurate reporting to leadership on the effectiveness of campaigns
  • Manage ApplyBoard email contact lists and ensure database remains clean and accurate
  • Ensure compliance with CAN-SPAM, CASL, and GDPR as required
  • Oversee adherence to ApplyBoard’s email marketing and communications policy
  • Stay up-to-date on email marketing trends, and update peers on the Marketing Team on best practices and strategies
  • Other tasks as assigned
  • Preferred Qualifications :

  • A college diploma or a university degree in marketing, digital marketing, business, or a related field
  • 3+ years of experience executing email marketing campaigns at a technology company or within an agency setting
  • Demonstrated experience using marketing automation tools, design software / programs, and GSuite
  • A strong understanding of email and digital marketing best practices including deliverability, A / B testing, automation, and compliance standards
  • Exceptional written communication skills with experience proofing and editing content
  • Experience creating and managing an email communications calendar Strong project management, collaboration, and multi-tasking skills
  • The ability to work independently and as a member of a cross-functional team
  • A positive attitude and desire to take ownership of the functions within your role
  • You’ll stand out from the crowd if you have :

  • Experience using HubSpot for email marketing, contact and list management, forms, workflows, and automation
  • An eye for design and demonstrated experience creating graphics for email and other digital formats
  • Familiarity with Indian and foreign post-secondary education admission processes
  • Familiarity with HTML / CSS
  • What We Offer :

  • The opportunity to have an impact on a product that is positively affecting change to thousands of students lives every day
  • Working alongside a brilliant and globally diverse team that is the fastest growing in the Waterloo region
  • Great compensation and benefits package to keep you healthy and happy!
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