Marketing Executive, Economist Events
The Economist Group
Gurgaon, India
3d ago

Accountabilities

How you will contribute :

  • Plan out and lead the marketing strategy for a variety of events globally, including executing the event marketing plan, working to a set budget and using a range of marketing channels to achieve set KPIs (i.
  • e. event delegate revenue target, high-level guest acquisition)

  • Undertake outbound email marketing via Eloqua EMS, creating and scheduling communications with approved target audience and message content
  • Establish relationships with marketing partners including business associations, chambers of commerce, academic institutes
  • Assist Marketing Managers to manage relationship with PR agencies, broadcast and media partners as required
  • Run data reports on CRM systems. Conduct research and undertake data mining to fill gaps, qualifying the leads where possible
  • Run event social media activity to generate leads
  • Data gather for post event marketing summary documents including, but not limited to; web and email analytics, delegate survey responses, print and digital advertising, press coverage reports from PR agencies, in a timely manner
  • Provide assistance with direct marketing tasks, track inbound queries / brochure download
  • Create and implement an event lead generation plan to assist with converting inbound contacts to paid ticket sales and high-level guest attendance
  • Undertake competitive analysis across industries
  • Experience, skills and professional attributes

    The ideal skills for this role are :

  • Proven relevant marketing experience (e.g. direct and / or events marketing, with preference given to those with conference marketing experience and industry events)
  • A strong understanding of customer acquisition, online marketing and new media channels
  • Experience using marketing and analytics systems such as Google Analytics, Eloqua, Salesforce, Cvent (or equivalents) and back-
  • end website editing tools like Wordpress

  • Excellent written English and proof-reading skills
  • Commitment to standards of excellence with attention to detail
  • Ability to manage multiple tasks, prioritize accordingly and work to tight deadlines
  • An interest in current affairs
  • Apply
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