Marketing Manager
Acuity KP
Bangalore, India
2d ago

Education / Experience and Skill Requirement

Marketing experience of 6-8 years in the B2B marketing domain

HubSpot (or any marketing automation) knowledge is an added advantage

Certification in Google Analytics, AdWords, or LinkedIn campaigns is also an advantage

Understanding of traditional and emerging marketing channels

Excellent communication skills and the ability to think creatively and innovatively

Budget-management skills, with an ROI-driven mindset

Professional judgment and discretion as a result of experience in the field

Analytical skills to forecast and identify trends and challenges

Familiarity with the latest trends, technologies and methodologies in areas such as graphic design, web design, and production

Solutions Marketing

Collaborate with P&L teams to proactively source high-quality content and thought leadership, with a strong focus on thought-leadership collateral such as white papers, blogs, eBooks, articles, and solution videos

Use organic and paid campaigns to promote the different service lines and solutions, aiming to close new business- and revenue-generating opportunities

Ensure top-page ranking for service lines handled, frequently updating keywords to maintain the highest rankings

Product Marketing

Act as lead for go-to-market strategies and new-product launches

Create a stream of demo and revenue opportunities

Marketing Technology

Marketing automation lead implementation of marketing automation best practices

Technology stack define and own the overall marketing technology stack

Analytics and ROI closely monitor analytics, measure ROI and suggest areas to optimise

Communications and PR

Plan leads, and develop and execute communications programmes

Facilitate senior leadership messaging and media interaction in client geographies

Lead PR and communications to build brand and generate visibility

Social Media Marketing

Implement innovative ideas to enhance brand and visibility on social media

Make optimum use of social media platforms to generate leads, create conversations and generate touchpoints in the addressable market

Manage social media strategy and budgets

Events and Conferences

Plan and organise client breakfast events in collaboration with the Sales team and company segments / P&L teams. Ensure all pre- and post-event activities are conducted in line with marketing best practices

Assist Sales team and company segments / P&L teams in representing the firm at external events

Work closely with P&L teams to organise webinars for solution areas, as applicable

New Ideas and Innovation

Demonstrate leadership in generating new ideas to make the marketing process and activities efficient and effective

Learn and deploy marketing best practices across events, online media, social media, branding and PR to make the marketing process efficient

Behavioural competencies

A self-starter, and excellent planner and campaign executor

Has exceptional organisational skills, including ability to multi-task, prioritise work and meet deadlines

Is able to support, manage and influence senior stakeholders

Is able to build collaborative relationships and effectively leverage networks to mobilise resources

Thinks clearly and has the influencing skills to develop and gain buy-in for strategic communications

Is strong in analytical skills to make sense of data and what it means for the business

Has excellent communication skills

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