State Marketing Executive with Retail / FMCG Experience
1d ago
  • Branding
  • Vendor & Purchase Management
  • Vendor Management
  • Brand Marketing
  • Marketing Analytics
  • Responsibilities and Duties

    Roles and Responsibilities :

  • Ensure on time execution of regional VM & BTL Initiatives.
  • Budget, Vendor Management, Media Plan - track BTL / ATL expenses on a monthly basis PO / SE, Coordination for VM - Production / Dispatch / Implementation, BTL / ATL - Creative / Printing / Dispatch / Distribution / Execution
  • Check and correct through regular store visits the store level adherence to Brand / Marketing guidelines.
  • NSO - Ensure effective New Store Launch and generate excitement through various marketing activities (such as catchment branding, pre-launch R- One sign up etc.

    to attract larger footfall into new stores / re-launched stores and sustain the footfalls through activities like in-store implementation of marketing pack

    Desired Candidate Profile

    MBA Marketing with 5 + years of experience in Retail / FMCG marketing

    Required Experience and Qualifications

  • Experience : 5 - 10 years in Retail / FMCG marketing( Required )
  • Graduation : MBA( Required )
  • Proficient in English( Preferred )
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