Reporting Analytics Lead | Random Reasoning | 10-12 years
Random Reasoning
Hyderabad
2d ago

About the Job

A great opportunity for a Reporting Analytics Lead to join the team leading digital innovation at a Fortune 500 company. This company is a leading consumer packaged goods firm operating across 200+ countries.

Here’s an opportunity to not just propel your career, but also shape global trends.

As an Advanced Analytics Associate Manager, you will support the Marketing Reporting & Analytics agenda for the company’s Demand Accelerator N.

A. Shopper Marketing Snacks & Beverages categories in the U.S. and are responsible for reporting across Media, Digital, and A&M spends.

Additionally, to the reporting responsibilities this position will be leading the DX analytical team in Hyderabad. This position will be the critical touchpoint between the analytical team in Hyderabad and the DX Business team, responsible for quality of delivery and for building long term partnership.

Role & Responsibilities :

This role will support the Marketing Reporting & Analytics agenda for Snacks & Beverages categories in the market and is responsible for reporting across Media, Digital, and A&M spends.

Responsible for working with Shopper Marketing stakeholders and agencies to provide regular reports on programming, Media and A&M spend.

Work in close collaboration with agencies & Shopper team on campaign reporting, campaign live tracking & optimization as well as post campaign analytics.

Partner with Shopper leads for on-going needs including competitive analysis & creating new best practices.

Support shopper team in the launch & maintenance of the programming & generate regular and ad-hoc reports through data and customer feedback.

Support Shopper team in the execution of Market Mix Modeling initiatives.

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