Brand Manager - PhonePe
4d ago

About PhonePe

PhonePe is India’s leading digital payments platform with over 280 million registered users. Using PhonePe, users can send and receive money, recharge mobile, DTH, data cards, pay at stores, make utility payments, buy gold, and make investments.

PhonePe went live for customers in August 2016 and was the first non-banking UPI app and offered money transfer to individuals and merchants, recharges and bill payments to begin with.

In 2017, PhonePe forayed into financial services with the launch of digital gold, providing users with a safe and convenient option to buy 24-karat gold securely on its platform.

PhonePe has since launched Mutual Funds and Insurance products like tax-saving funds, liquid funds, international travel insurance, Corona Care, a dedicated insurance product for the COVID-19 pandemic among others.

PhonePe launched its Switch platform in 2018, and today its customers can place orders on over 300 apps including Ola, Myntra, IRCTC, Goibibo, RedBus, Oyo etc.

directly from within the PhonePe mobile app. PhonePe is accepted at over 18 million merchant outlets across 500 cities nationally.


At PhonePe, we take extra care to make sure you give your best at work, Everyday! And creating the right environment for you is just one of the things we do.

We empower people and trust them to do the right thing. Here, you own your work from start to finish, right from day one.

Being enthusiastic about tech is a big part of being at PhonePe. If you like building technology that impacts millions, ideating with some of the best minds in the country and executing on your dreams with purpose and speed, join us!

The Role

We are looking for an experienced Brand Manager to help us build our brand awareness and drive user adoption and preference within the category.

You’ll work across all levels and departments of our organization to find what make us unique and communicate it to the world.

What does a brand manager do?

Brand managers are people who shape a company’s perception. To do that, you’ll need to uncover consumer insights and deliver innovative marketing campaigns.

We’ll turn to you to learn what can attract our customers and prospects and how we can improve customer experience.

If you’re creative, possess a strategic mind and have experience in implementing targeted brand campaigns, we’d like

to meet you.

Ultimately, you’ll help us build PhonePe’s equity amongst users and drive growth.


Action and analyze consumer insights mining

Communicate our Brand Positioning and mission

Translate brand elements into plans and go-to-market strategies

Collaborate with other team members working on brand initiatives

Lead creative development to motivate the target audience to take action

Measure and report performance of marketing campaigns, and assess ROI and KPIs

Monitor market trends, research consumer markets and competitors’ activities

Oversee new and ongoing marketing and advertising activities

Devise innovative growth strategies

Align the company around the brand’s direction, choices and tactics

Ideal Candidate

Proven working experience as Brand / Marketing Manager

5-7 years of work experience in core brand and marketing communication roles

Proven ability to work on brand and marketing strategies and communicate recommendations

Experience in identifying target audiences and devising effective campaigns

Excellent understanding of the full marketing mix

A creative mind geared towards problem solving

Good communication skills

Up-to-date with latest trends and marketing best practices

Degree in marketing or a related field

PhonePe Full Time Employee Benefits

  • Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance
  • Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System
  • Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program
  • Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy
  • Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment
  • Other Benefits - Higher Education Assistance, Car Lease, Mobile & Broadband Reimbursements, Salary Advance Policy
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