Adobe Campaign Specialist - Data Modeling & Integration (3-12 yrs) Bangalore/Chennai/Delhi/Gujarat/Jaipur/Kerala/Mumbai/Pune/Punjab (Systems/Product Software)
Genetic Callnet
Jaipur
13d ago
source : hirist.com

Responsibilities / Accountabilities :

  • Understand the Adobe implementation and underlying data model
  • 3-4years of experience in Email / Campaign Management experience in ADOBE required.
  • Help in setting up the data model and integration in Adobe Campaign during set up phase
  • Architect and design technical solutions as well as integrate and configure complex technology to drive multi-touch / multi-
  • channel marketing, defined by the buyer's journey, using a global / regional demand center model

  • Impeccable time management and communication skills
  • Project and Client (Brand team) management experience is a must.
  • Front-end web app development., Client side and Server side JavaScript, CSS, and Responsive design, good understanding of SQL preferred
  • Demonstrated ability to understand customer needs and requirements; ability to proactively engage customer in the course of project management
  • Working alongside junior team members to aid internal growth and improve Adobe Campaign abilities
  • Solves issues from more junior members in the team using all functions of Adobe Campaign to set up, maintain and run multi-
  • channel (email, SMS, In-app message, Direct Mail) campaigns in Adobe Campaign.

  • Escalates technical issues to Client IT and also directly to Adobe support, and owns them to resolution.
  • Supports UAT of new functions and raises IT Change Request requirements in consultation with global team into Client IT
  • Knowledge / working experience on MARKETO will be an added advantage
  • Use Marketing Automation Platform (Marketo / ADOBE) to create, deploy and monitor critical and complex Marketo programs, such as engagement programs, trigger campaigns, email campaigns, webinar and event programs.
  • Individual is comfortable with landing page and form layout. Should be able to create responsive, email templates and landing pages to help support some of the marketing initiatives
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