PPC Manager
New Delhi, Delhi, IN
1d ago

PPC Manager Responsibilities

Pay-per-click (PPC) is a paid advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked.

PPC expert uses Social networks such as Facebook, LinkedIn, Pinterest and Twitter have also adopted pay-per-click as one of their advertising models.

The amount advertiser pays depends on the publisher and usually driven by two major factors Quality of the ad and maximum bid advertiser is willing to pay per click.

The higher the quality of the ad, the lower the cost per click is charged and vice versa.

PPC management is the process of overseeing and managing a company’s PPC ad spend. This often strategies and ad buys while minimizing the overall expenditure.

This may be done by the e-merchant or vendor themselves, or a dedicated specialist called PPC Manager manage PPC buys on their behalf.

PPC management is generally seen as an evolving art where perfect optimization is not possible, but is still the objective.

PPC Manager Job Description

  • Handle a team of PPC Executives
  • Elaborate PPC Strategies to clients including different campaigns
  • To manage huge PPC and shopping campaigns across google and bing
  • To control paid media or PPC campaigns across all social networks
  • To improve ROI and performance then implement A / B and multivariate testing
  • Use Google adwords and Google analytics to analyse all PPC campaigns
  • To control large scale PPC budgets
  • Update with latest developments and trends
  • Update and check all campaign copy
  • And last to ensure maximize ROI
  • PPC Manager Required Skills

  • Trained or educated in handling PPC campaigns and upgrade PPC strategies
  • Experience in large scale budget
  • Excellent analytical and reporting skills
  • Must aware about management skills
  • Familier with google adwords and google analytics
  • Can handle multiple PPC campaigns simultaneously
  • A good knowledge of digital marketing mix, SEO and social media
  • Exceptional communication and copywriting skills
  • Familier with office programmes , Excel and powerpoint
  • Certification of google adwords
  • Implement new PPC campaigns and achieved ROI for clients
  • Should know french and german as a bonus
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