Executive Marketing Automation -IND
Ingram Micro
Chennai, India
2d ago

Job Description

Position at Ingram Micro

Job description

Position at Ingram Micro India SSC Pvt. Ltd.

Executive Marketing Automation

Ingram Micro touches 80% of the technology you use every day with our focus on Technology Solutions, Cloud, and Commerce and Lifecycle Solutions.

With $46 billion in revenue, we have become the world’s largest technology distributor with operations in 56 countries and more than 30,000 associates.

We continue to strategically expand our global reach with 32 acquisitions since 2012.

With our vast global infrastructure and focus on cloud, mobility & lifecycle services, supply chain, and technology solutions, Ingram Micro enables business partners to operate more efficiently and successfully in the markets they serve.

No other company delivers as broad and deep a spectrum of technology and supply chain services to businesses around the world.

But none of this is achievable without great people, with a complete customer focus.

Executive Marketing Automation is a critical team member within our growing Global Business Intelligence organization. Our team is highly specialized in digital marketing, data visualization and data sciences that can yield valuable market insights and craft effective strategies to capitalize on market opportunities at the right time.

The right candidate will complement the team by bringing a versatile skill set, using innovative tactics and strategies to increase the effectiveness of all digital marketing initiatives.

For this role, we are seeking front-end web developers with 4-6 years of work experience. Your primary responsibility will be to develop responsive emails and web pages (landing pages).

You will also work on creative tasks like ideation of banners using Adobe Photoshop. Leverage and educate internal users on Marketing Automation tool capabilities to improve the Marketing program's efficiency and effectiveness.

Support development of holistic marketing automation strategy including roadmap, plan, design, process, QA, integration and ROI reporting.

Analyze and utilize data to improve Marketing program performance. Coordinate with CRM and Sales Operations teams on Salesforce / MS Dynamics integration and ensure data flows into various systems flawlessly.

To also maintain and govern the Marketing Automation system. You will join a team of highly-skilled front-end web developers and marketing automation experts.

We are looking for bright talented people to join our team. The culture is fast-paced, entrepreneurial, and has a start-up mentality within the foundation of a Fortune 500 company.

Responsibilities Include :

Ingram Strategy - Understand Ingram Micro’s overall and BI specific strategy, relevant traditional and Ingram Micro vendor partner portfolio, current and evolving marketing capabilities, etc.

Audience Segmentation / Targeting Use data to segment the partner ecosystem and end-customer market and build / enhance Ingram + vendor messaging to increase the relevance of targeted messaging and the likelihood the target audience will take the desired action.

Execution Work with various internal teams to plan and execute marketing tactics, on time, as documented in quarterly and monthly marketing plans.

Cross Team Collaboration Collaborate across a wide array of teams in a matrix environment, including WW BI Marketing stakeholders.

Executive Engagement Represent your domain in meetings with Ingram MicroBIbusiness stakeholders and senior leadership.

Performance Reporting Work with WW BI stakeholders to develop and roll out standardized performance reporting and actionable insights across all campaigns and activities.

Technical skills required for this position are :

  • Strong in HTML and CSS
  • Should have good experience on Eloqua
  • Good understanding of marketing automation and demand generation concepts, and ability to implement the same using a Marketing Automation software
  • Experience building high-impact, innovative Nurturing campaigns using a Marketing Automation tool
  • Expertise in developing responsive web pages using Bootstrap, JavaScript, and jQuery including visual effects like hover animations, parallax scrolling, material design etc.
  • Understanding of different email clients (Outlook, GMail, iOS Mail etc.), how they handle CSS and render HTML emails is a big advantage.
  • Basic knowledge of Adobe Photoshop is desirable.
  • Knowledge of SQL
  • Familiarity with basic digital marketing concepts, and tools like Google Analytics, Google Tag Manager is an added advantage, but not mandatory
  • Knowledge inEloqua is mandatory
  • Fair understanding of CRM (preferably MS Dynamics or Salesforce) system and setup
  • BENEFITS

    Apart from an industry-leading salary package, you will get the following added benefits :

  • Work with a highly motivated team and leadership that will help you achieve great technical and professional skills.
  • A fun working environment with periodic team outings.
  • The opportunity to become an expert front-end developer, develop creative skills and master the concepts of Marketing Automation.
  • This is an excellent opportunity for talented techies to grow their careers in Digital Marketing, which is one of the fastest-growing sectors in IT.

    We invite you to be a part of Ingram Micro and have a successful and rewarding career.

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