Associate Director - Marketing, Star Sports
The Walt Disney Company
Mumbai, India
5d ago

Job ID 10018964 Location Mumbai, India Business Disney Star Date posted Sep. 07, 2022 Flex Type Hybrid

  • This role is considered hybrid, which means the employee will work a portion of their time on-site from a Company designated location and the remainder of their time remotely.
  • Job Summary : KEY RESPONSIBILITIES

    KEY RESPONSIBILITIES

  • Redefine the brand framework for Star Sports to ensure that it is in sync with the fan expectations and remains relevant in today‚Äôs multimedia world.
  • Define the omnichannel fan experience with the SS brand and ensuring that each experience for the fan is world class.
  • Helps design & define the digital / social experience and ensure that the brand increases fan engagement, to start and maintain consumer dialogue in social media.
  • Define the social roadmap & the role that each social platform needs to play in acquiring and engaging fans.
  • Fosters a strong opinion-leader network in culture and entertainment to drive brand image and visibility.
  • PERFORMANCE MEASURES

  • Delivering brand awareness / preference metrics for SS
  • Managing brand standards across all touchpoints
  • Fan acquisition & engagement metrics
  • Cross functional collaboration
  • QUALIFICATION

  • MBA (preferably from premium B School)
  • 10-12 years of experience in Marketing with at least 5 years in Brand Marketing honed over large iconic Indian / global brands
  • KNOWLEDGE AND SKILLS

  • Proven ability to develop brand and marketing strategies
  • Ability for leading the execution in a multi project, multi stakeholder environment
  • Experience in identifying target audiences and devising effective campaigns at PAN India level
  • Data and Insights Driven decision making
  • PERSONAL ATTRIBUTES

  • Avid Sports enthusiast
  • Disposition to groom the next line of Brand Managers to lead independent projects and progressively take up higher responsibility
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