Job ID 10018964 Location Mumbai, India Business Disney Star Date posted Sep. 07, 2022 Flex Type Hybrid
This role is considered hybrid, which means the employee will work a portion of their time on-site from a Company designated location and the remainder of their time remotely.
Job Summary : KEY RESPONSIBILITIES
Redefine the brand framework for Star Sports to ensure that it is in sync with the fan expectations and remains relevant in today’s multimedia world.
Define the omnichannel fan experience with the SS brand and ensuring that each experience for the fan is world class.
Helps design & define the digital / social experience and ensure that the brand increases fan engagement, to start and maintain consumer dialogue in social media.
Define the social roadmap & the role that each social platform needs to play in acquiring and engaging fans.
Fosters a strong opinion-leader network in culture and entertainment to drive brand image and visibility.
Delivering brand awareness / preference metrics for SS
Managing brand standards across all touchpoints
Fan acquisition & engagement metrics
Cross functional collaboration
MBA (preferably from premium B School)
10-12 years of experience in Marketing with at least 5 years in Brand Marketing honed over large iconic Indian / global brands
KNOWLEDGE AND SKILLS
Proven ability to develop brand and marketing strategies
Ability for leading the execution in a multi project, multi stakeholder environment
Experience in identifying target audiences and devising effective campaigns at PAN India level
Data and Insights Driven decision making
Avid Sports enthusiast
Disposition to groom the next line of Brand Managers to lead independent projects and progressively take up higher responsibility