Digital content creator
Yara International
Bengaluru, KA, IN
5d ago

Responsibilities

  • Produce content for multiple digital solutions and social media channels, translating complex agronomic information into easy-to-understand digital content to build knowledge in smallholder farmers in emerging countries for a variety of formats;
  • in-app, SMS, WhatsApp, social media, etc..

  • Empathize with the user and understand the complexity of their needs, and build trust with the user that our information is recent, reliable and relevant.
  • Support the multiple teams in providing content for in-country social media channels providing content for platforms to engage online viewers.
  • Take ownership of content management tool / scheduler in order to facilitate messages distribution.
  • Translate the industry-specific content into language that is meaningful / relatable for the audience in the digital and nondigital space.
  • Act as the gatekeeper for all content related requests.
  • Profile

  • Able to conceptualizing ideas with experience in copywriting and basic video production.
  • Graphic design skills on at least two mobile application projects creating learning content graphics.
  • At least two projects taking a complex concept (i.e. science, health, agriculture) and breaking it down into easily consumable content.
  • Able to give examples of times where user trends / feedback / analytics was used to adjust content.
  • Aligned with our principles : customer-centric, lean, service-oriented architecture, self-organization, transparency.
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