Product Manager Immuno-Oncology
Bristol Myers Squibb
Mumbai, MH, IN
1d ago

responsibilities

  • Brand Planning and setting strategic priorities for current and future indications of IO products
  • Creating an annual execution plan with activities for various levels- national, regional and local level- examples include speaker programs, advisory boards, public relations events, disease education, etc.
  • Conceptualizing and execution of integrated brand campaigns with promotional content that brings alive the science behind our products
  • Collaborating with the sales team to monitor product performance as well as external environment using appropriate tools and taking corrective action, if required, to meet business objectives in compliance with applicable policies, procedures and other regulations.
  • Identifying market insights and opportunities via market research, thought leader / customer interactions; anticipating market development and is responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s).
  • Efficiently and effectively allocating brand marketing expenses across initiatives to drive brand objectives
  • Cross functional Collaboration : Liaise closely with multiple cross-functional teams (Sales Team to activate marketing strategy in the local environments;
  • Regulatory & Compliance Teams to ensure adherence to all regulations; Supply Chain and Quality Teams for demonstrating distribution / network efficiencies);
  • Medical Team on speaker programs and speaker training and overall tumor specific strategies

  • Plan and execute key internal meetings such as Plan of Action and National Sales Meetings
  • Lead development of key strategic partnerships, both internally and externally with local Agencies and local Content / Media Partners
  • Ensure sales team receives appropriate sales training and promotional inputs on a regular basis on Immuno-Oncology (IO) brand
  • Qualifications :

  • Minimum 8 years of experience in Pharmaceutical Marketing
  • Master’s degree in Marketing (MBA) from premier Indian / Foreign institute
  • Oncology or specialty disease product marketing experience
  • Desirable but not must : Experience with 1-2 years Consumer goods or FMCG marketing
  • Willingness to Travel within India or abroad as per business need or business unit norms
  • Languages :

  • English (required), Hindi (nice to have)
  • Experience and Knowledge

  • Experience working with thought leaders in Pharma
  • Previous Sales experience preferred
  • Experience in Brand Strategy & Planning, Go-To-Market Models, Customer intelligence, brand intelligence and Identify opportunities to win (HCP segments and patient types).
  • A demonstrated track record of developing and implementing marketing strategies and tactics that have delivered strong commercial results
  • Proven ability to collaborate and work cross-functionally to drive business results in a heavily matrixed, fast-paced environment
  • Experience working closely with field sales organizations to implement sales or marketing programs with measurable business impact
  • Outstanding project management skills and experience managing multiple vendors, marketing partners, agency partners and budgets
  • Ability to effectively manage multiple competing priorities
  • Strong understanding of legal and regulatory environment in pharmaceutical promotions, pharma industry guidelines, and other compliance-related issues
  • Ability to assess risks and benefits to make timely, sound decisions with various levels of information, and accept responsibility for meeting and / or exceeding objectives
  • Strong interpersonal skills, excellent oral, written and presentation skills
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