Strategic& Operational Brand Management
Ensure top line andprofitability
Manage cost forportfolios handled
Promotion of the brand
Plan and developmarketing strategies
Market support and achieving budget forthe brand
Designing promotionalmix for the product
Conceptualisation anddesign of inputs for the field
Monitor competitoractivities and devise response to protect the brand
Undertaking marketdevelopment projects
Ensure and maintain customer focus.
Initiate and executeactivities for prelaunch plans
Comply with regulatoryrequirements
Rreview sales performance and cost parameters,identify areas of improvement and provide feedback through monthly reviewmeetings, visit strategic markets, decide on sales process improvementinitiatives, seek support from other function heads to finalize competitivestrategies, lead quarterly meetings with field staff IN ORDER TO ensureachievement of sales targets.
Field coordination inachieving the sales budgets & Regular field work in building rapport withKOLs and involving them in various market expansion activities.
To maintain the salesto cost ratio mainly on promotional spent.
Developing and nurturing key opinionleaders pool for the brand
Sales and market share of the brand
Field communication, feedback andcorrection.
Engage key stakeholders
B-Pharm / Science graduate with Masters in Business Administration / Post graduate diploma in marketing or Pharmaceutical Management
Minimum 2 years as Senior Product Manager, 6-7 years of pharmaceutical Marketing / Product Management experience and minimum of 2 years of experience in NN.