Marketing Data Analyst
Aurigo Software Technologies
Bangalore, Karnataka
4d ago

Marketing Data Analyst

Bangalore, Karnataka · Sales Marketing Data Analyst

Location : Bangalore (India)

Experience : 1 to 2 years

Job Description :

We are America’s leading enterprise SaaS provider helping public sector agencies plan and deliver over $450 billion worth capital infrastructure projects and realize up to 5% in savings.

Aurigo Software Technologies is seeking a B2B SaaS specialist to join our growing sales and marketing team. You will import, update, and manage data across multiple sales, marketing, and business analytics applications.

The role will include a wide range of responsibilities from single-record data entry to data modelling and management across multiple platforms and applications.

The Marketing Operations Analyst often makes recommendations about the methods and ways in which a company obtains and analyses data to improve quality and the efficiency of sales and marketing systems.

The role requires someone who is curious, detail oriented and willing to be a team player.

Role Summary :

In this role as a Data Analyst, you will be primarily responsible for the following :

  • Manage data and data applications related to sales, marketing, and customer relationships, including adding or updating single or bulk records.
  • Generate, analyze, and distribute actionable reporting insights on sales and marketing activity.
  • Own the accuracy of the database, have deep familiarity of data fields and where they are used and the ability to recommend data expansion in needed areas.
  • Perform research on target markets to identify key accounts and buyers / influencers within the market. Segment database into necessary market segments and personas.
  • Manage and improve the reporting environment, including recommending or supporting initiatives for data integrity and normalization.
  • Build, maintain and train others to use data tools and dashboards related to sales, marketing or business analytics.
  • Assist sales and marketing in identifying, evaluating, and implementing new sales and marketing systems.
  • Desired Skills and Experience :

  • Certified Salesforce admin preferred; strong understanding of Salesforce essential.
  • 1-2 years minimum experience preferred.
  • Continuous learner with ability to master technologies quickly.
  • Bachelor’s degree in computer science, management information systems, marketing or finance or a similar field
  • Experience building and maintaining dashboards to drive business decisions.
  • Experience working within a high-growth, technology company and experience in optimizing sales process and performance preferred.
  • Able to use the various Microsoft Office products such as Excel, Word, PowerPoint and Teams efficiently.
  • Comfortable working in a high-growth environment with competing priorities among a globally dispersed team.
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