Marketing Data Analyst
Bangalore, Karnataka · Sales Marketing Data Analyst
Location : Bangalore (India)
Experience : 1 to 2 years
Job Description :
We are America’s leading enterprise SaaS provider helping public sector agencies plan and deliver over $450 billion worth capital infrastructure projects and realize up to 5% in savings.
Aurigo Software Technologies is seeking a B2B SaaS specialist to join our growing sales and marketing team. You will import, update, and manage data across multiple sales, marketing, and business analytics applications.
The role will include a wide range of responsibilities from single-record data entry to data modelling and management across multiple platforms and applications.
The Marketing Operations Analyst often makes recommendations about the methods and ways in which a company obtains and analyses data to improve quality and the efficiency of sales and marketing systems.
The role requires someone who is curious, detail oriented and willing to be a team player.
Role Summary :
In this role as a Data Analyst, you will be primarily responsible for the following :
Manage data and data applications related to sales, marketing, and customer relationships, including adding or updating single or bulk records.
Generate, analyze, and distribute actionable reporting insights on sales and marketing activity.
Own the accuracy of the database, have deep familiarity of data fields and where they are used and the ability to recommend data expansion in needed areas.
Perform research on target markets to identify key accounts and buyers / influencers within the market. Segment database into necessary market segments and personas.
Manage and improve the reporting environment, including recommending or supporting initiatives for data integrity and normalization.
Build, maintain and train others to use data tools and dashboards related to sales, marketing or business analytics.
Assist sales and marketing in identifying, evaluating, and implementing new sales and marketing systems.
Desired Skills and Experience :
Certified Salesforce admin preferred; strong understanding of Salesforce essential.
1-2 years minimum experience preferred.
Continuous learner with ability to master technologies quickly.
Bachelor’s degree in computer science, management information systems, marketing or finance or a similar field
Experience building and maintaining dashboards to drive business decisions.
Experience working within a high-growth, technology company and experience in optimizing sales process and performance preferred.
Able to use the various Microsoft Office products such as Excel, Word, PowerPoint and Teams efficiently.
Comfortable working in a high-growth environment with competing priorities among a globally dispersed team.