Product Manager - IBG 4
DBS Bank
Mumbai, India
5d ago

Business Function

Small and medium-sized enterprises (SMEs) play a critical role in the economic growth and employment creation of any economy.

As an Asia banking specialist with a strong SME banking franchise, our Institutional Banking Group - Enterprise Banking (EB) is committed to supporting SMEs in their growth domestically and in their regional expansion.

Backed by a team of product specialists, we are well-positioned to deliver a whole suite of enterprising solutions to support local enterprises at each stage of their business life cycle.

Our financial products and services range from cash management services to loan facilities, trade financing, business risk protection instruments and capital market instruments.

Responsibilities

1.Plan and execute marketing campaigns and promotionseffectively focusing on digital marketing

2.Partner with vendors (such as creative & mediaagencies, design houses & printers) and produce quality & timelymarketing campaigns and promotional items, including above-

the-line,below-the-line, POS materials and social media

3.Co-ordinate customeracquisition and engagement campaigns and events

4.Maintain a goodtracking system for post-program evaluation

5.Plan, Manage andExecute Intermediary Programs and Business Class

6. Coordinate with variouschannel and drive them to achieve business targets

7.Liaison with different stakeholders like GSMC,finance etc for approvals and implementation

Identify Market Opportunities and buildPartnerships for Ecosystem

Requirement

1.Degree holder in Business, Marketing or related disciplines

2.Minimum of 5-8 years of experience in marketing disciplineor with agency background, preferably in banking industry

3.Experience in digital campaign planning and execution andbusiness partnerships

4.Excellent command in written and spoken English

Market knowledge and experience in theMid-market / SME segment, with reference to customer preferences andrequirement would be preferable.

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