Manager Marketing – EY & CLS
Cambridge University Press
New Delhi
5d ago

Senior Manager / Manager Marketing EY & CLS

Job Title :

Senior Manager / Manager Marketing EY & CLS

Department / Business Unit :

Location : Delhi / Bangalore

Delhi / Bangalore

Reports to (job title) :

SVP & Chief Marketing Officer South Asia

We are Cambridge University Press & Assessment, a world-leading academic publisher and assessment organisation, and a proud part of the University of Cambridge.

JOB PURPOSE

The role is to lead and execute the marketing and communication (print and digital / online) strategic plans in alignment with the brand strategy for the region, for Cambridge Early Years and CLS Product s to ensure effective sales and growth in South Asia Markets.

The role holder will liaise and work closely with cross functional teams of Business, Product, and key strategic third-party partners in developing joined-up marketing strategies and campaigns.

The role is key in driving marketing engagement and growth plans for EY which is a premium pioneer product.

PRINCIPAL ACCOUNTABILITIES

  • Marketing Management
  • Lead and coordinate the South Asia brand, print and digital marketing plans for EY and CLS vertical for delivering both value and volume shares.
  • Manage the CI business vertical marketing budgets, annual marketing strategy and execute the targeted sales and marketing plan for each product in the portfolio.
  • Build and develop marketing plans, campaigns and external relationships with key partners including K 12 schools, business partners, industry associations, Early Childhood education influencers and other Awarding Bodies.
  • Analyse market trends and growth opportunities, keeping up to date on demand and changes to English learning requirements to develop strategies to enter those segments.
  • Present these to the key stakeholders.

  • Lead and manage market research & consumer insights projects and market intelligence strategy to help better understand the global markets and develop future product.
  • Lead and manage a full and cost-effective events and exhibitions strategy and annual plan, working with Events vendors and keeping up with brand standards defined by the branch.
  • Undertake sales and marketing training on EY and CLS product portfolios where needed. Track revenue and volume growth closely.
  • 2 . Market & Consumer Insights
  • Take a lead role in the identification / verification / presentation of market data including market opportunity sizing and coordinate / analyse data within overall business strategic plans.
  • Take a lead role in the development of customer data / profiles and maintain a culture of looking for market data best practice with brand team / colleagues.
  • Working with appropriate counterparts / contacts establish marketing / budgetary responsibilities for all activities, such as conference attendance within budgets and as per standards.
  • Review and implement opportunities for marketing development through digital channels. Work with digital marketing team to deliver approved plans
  • Take a lead role in coordinating business strategy document and ensuring sales and market data is accurate in appropriate and up-to-date reporting systems.
  • Influencer Marketing and Community Marketing Initiatives
  • Deliver the South Asia Influencer marketing and Community Marketing strategy for the EY and CLS products especially amongst the parent communities.
  • Own and champion the Friends of Cambridge Program.

  • Grow EY's digital and online communication and product (e-books, apps social networks) working closely with the Digital marketing team.
  • Own and deliver on quarterly marketing plans for marketing and building relationships with the schools at the brand and product levels.
  • Monitor key competition activities and develop counter plans as and when needed.

  • Along with central & global marketing teams, provide marketing content for the EY website requirements and ensure a best-in-class experience for web visitors.
  • Additional Duties

    To carry out any other duties which may be reasonably expected of you by your immediate manager or a senior director.

    KNOWLEDGE

    Minimum 15 years of solid Product and Segment Marketing experience in a reputed organization.

    Strong Product Marketing skills and ability to execute with scale.

    MBA with additional digital marketing qualifications.

    Prior experience of Product Marketing in Education & Publishing companies will be a huge plus.

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