Citigroup Inc
Bangalore, KA
4d ago


The Digital Analytics team is focused on understanding customer engagement with Citi’s digital offerings & how that impacts their overall engagement with and value for Citi.

Some of the team’s focus areas are :

  • Digital engagement : Driving customers to become digitally engaged with Citi and ensuring that their digital activity is sustained
  • Omni-channel analytics : Understanding customer behavior across digital and offline channels, and identifying opportunities to increase engagement and drive value
  • Site / app enhancements : Driving improvements to site and app to ensure better customer experience & higher digital usage
  • Campaign impact : Designing campaigns to help drive adoption of digital solutions, measuring their impact and optimizing campaign strategy
  • In order to achieve the best in class analytical solutions across business units we use the best in class tools and technology.

    Analytical Skills

  • Proficient in formulating analytical methodology, identifying trends and patterns with data
  • Strong logical reasoning ability
  • Experience in test design and campaign analytics
  • Experience in usage of different analytical techniques, like segmentation, predictive modeling, time series forecasting, hypothesis testing, optimization etc.
  • Established competency in one or more of the following Financial Analysis Business Analysis Statistical Modeling
  • Preferred)

  • Experience working with data from different sources and of different complexity
  • Tools and Platforms

  • Proficient in SAS / R and SQL
  • Proficient in Excel and PowerPoint
  • Preferred

  • Experience on Hive
  • Domain Skills (Preferred)

  • Knowledge of Credit Card Business & P&L statement, Understanding of Retail Banking Business
  • Understanding of customer life cycle in financial services industry
  • Soft Skills

  • Ability to understand complex business problems, break them down into simpler solvable parts and develop analytical approaches to tackle them
  • Ability to drive clear and comprehensive communication flow between business stakeholders and the team and vice versa, translating analytical findings into key insights and actionable recommendations
  • Building and managing high performance teams
  • Ability to coach and mentor team members on an ongoing basis
  • Ability to drive ideation on analytical projects to tackle strategic business priorities
  • Comfort on working with ambiguity and open ended questions
  • Strong process / project management skills
  • Contribute to organizational initiatives in wide ranging areas including competency development, training, organizational building activities etc.
  • Education and Experience :

  • MBA / Master degree in Economics / Statistics / Mathematics / Information Technology / Computer Applications / Engineering from a premier institute, or BTech / B.
  • E in Information Technology / Information Systems / Computer Applications

    Preferred) Post Graduate in Computer Science, Mathematics, Operations Research, Statistics, Econometrics, Management Science and related fields

  • 6 to 10 years of hands on experience in business analytics
  • Preferred) Business analytics experience in banking or financial services industry


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