The planning and creation of high-impact content in support of demand generation goals and corporate initiatives (including white papers, blog posts, product marketing collateral, field sales tools, video, infographics, surveys)
Content creation for website and microsites
Creating content in support of social media strategies
Manage editorial calendar in support of content team goals
Develop an extended team of content contributors, writers, and consultants
Contribute to messaging and branding strategy and creation
Desired Skills and Experience :
Bachelor s degree in computer science, journalism, English, marketing, PR, or related field.
2 years of content or product marketing, technical sales, high-tech PR, or product management experience preferably in the B2B industry.
Understanding of web publishing and strong SEO skills
Experience with Content Management Systems, such as Wordpress.
Proven written communication skills, ideally with published content, in either online or traditional media.
A storyteller with an exceptional ability to think strategically and creatively, staying on-brand with tone and voice.
Exceptional understanding of the blogosphere, social media, e-mail marketing, and how to get users to engage with content.
Understanding of how content marketing, PR, e-mail marketing and social media interact and bolster the overarching brand initiatives and goals.
Experience writing and tailoring content for a variety of customer segments as well as brand and audience personas.
Self-starter who owns his / her own success metrics and is self-motivated.
A highly collaborative person with exceptional interpersonal skills.