Looking for an individual with experience in quantitative and qualitative consumer market research with excellent written and verbal communication skills.
The person will be supporting CBIA managers on day-to-day market research activities , manage and coordinate DIY research projects such as Zappi, Google etc.
as well as labour intensive research (e.g. Discuss.IO) and small scale events incl. webinars, lunch &; learns, etc.
Should be willing to work on Desk Research projects i.e. find research reports on a previously researched topic, using internal and other sources.
Then, read and review research reports and summarize data &; learnings succinctly.
Finally, the individual will also manage ongoing operational, administrative and compliance tasks related to running consumer research
Requirements
5-8 years of experience in consumer research with excellent written and verbal communication skills
Also, client specifically needed CVs with qualitative and quantitative research experience in FMCG / consumer health.
Handling market research portfolio from client side would be an advantage
Education - MBA (marketing), M.A Economics, M.A / M.Sc. Statistics / Mathematics
Technical Skills
· Experience in end to end consumer research in FMCG / OTC brands (writing briefs / proposals, survey designing, data analysis, report writing).
Ability to map business objective with research objective
· Handling market research portfolio from client side would be an advantage
· Should have experience in quantitative and qualitative market research
· Experienced with digital / DIY research platforms, and in developing questionnaires / discussion guides
· Able to synthetize and reframe data from a broad range of sources, into clear frameworks and recommendations that drive business action
· Experience managing insight vendor / agency relationships, controlling quality and delivery schedules, and aligning agency deliverables with internal stakeholders' needs
· Proficient at Excel and ideally SPSS, with excellent numerical reasoning skills
Soft Skills :
· Agile and flexible, with a fast learner ability.
· Well organized and independent.
· Able to work well with a broad range of people and manage demanding stakeholders.
· Customer orientation, ensure high quality result and meet client requirement
· Self-disciplined and proactive personal
Excellent written and spoken English