JOB DESCRIPTION :
Greetings from Abbott!
About Us : Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, Our 103,000 colleagues serve people in more than 160 countries.
Job Title : Sr Brand Manager
Location / Site : Mumbai
Department / Division / Unit : Consumer Care
Primary Function / Primary Goals / Objectives :
To lead brand annual plans in line with the strategic objectives of the brand.
Create and implement Marketing plans in line the brand plan thereby enabling achievement of business objectives and targets.
Create product and advertising concepts and test them with consumers / customers
New product development- Handling the innovation funnel from idea to execution
Continuously measure and plan to enhance brand’s equity and market share
Major Responsibilities :
Insight mining to get new product ideas with a strategic fit to our business
Managing a cross functional team to deliver on new launch, promotion and renovation networks for the brand X
Manage creative and media agencies to deliver creatives and media planning / deployment
Brand audit and planning using various data resources, internal and external and alignment on the same with key stakeholders
Manage the brand P & L with an efficient management of A & P and costs
Ensures marketing activities comply with the relevant Acts, legal demands, ethical standards and
Corporate Business and branding standards.
Maintains close collaboration with sales team to support them in with local opportunities through micro- marketing