To develop and manage Nielsen BASES business and client relationships by designing, selling, executing, and presenting market research studies to meet clients research objectives.
Main Accountabilities :
Trusted partner : Understand the client needs, deliver with excellence, make an impact
Drive client satisfaction by providing insights and actionable recommendations during presentations or business reviews
Attend client planning meetings and contribute by providing Nielsen insights and solutions to the client s business needs.
Communication with mid-level clients on more complex, broad ranging strategic issues.
Able to handle complex presentations, or presentations with more senior clients or tough audiences.
Crisis mngmt : Able to tackle some of the client communication, particularly with mid-level clients.
Taking full ownership of client account in terms of client relation as well as consulting / partnering with client through the project life cycle
Be proactive at collecting client business questions, active listening to understand the question behind the question
Review proposal, Prepare proposal for unstandard design, new services .
Proactively follows-up with the client on proposals, designs, costs
Set up action plan, forecast and monitor regularly the revenue
Proactively present to the client / team new services
Reports and Presentations
Able to create internal training and to write up learning on client special projects
Ensure all presentations done by reports tell a clear story, provide insights and actionable recommendations
Proactively indentify and address client issues and needs.
Delegates, Supervises all stages of project management and monitors performance
Ensure the services provided to clients are timely and precise according to client business needs and specifications while meeting the company's quality standards
Thought Leadership- Integration
Strenghten category / client knowledge
Develops strategic understanding of industry trends, competition and opportunities of Nielsen
Lead corporate task forces
Make an impact for the team / client
Primary Qualities Required :
Knowledge of Microsoft Word, Excel, and PowerPoint
Knowledge of statistics, research techniques, and experimental procedures
Knowledge of marketing research
Knowledge of in-market data
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Understanding of growth and brand strategy
Understanding the principles of forecasting / being able to defend a forecast
Strong Business English knowledge, both verbal and written (and local language if required)
Project management skills
Opportunity identification and development
Managing a complex sales process
Demonstrates strong leadership and people management skills
Strong business- and financial acumen (including business environment and client)
Strong problem solving skills and analytically curious
Strategic planning and account management
High level communication skills
Consultative story telling
University degree in Marketing, Economics or related field a must, preferred Postgraduate or MBA
6+ years experience in Marketing Research
Experience in team management (experience with matrix organization would be an asset) and strong leadership competencies
Knowledge and exposure to more than one market (worked preferably in the international arena / client side / agency side)
Strong analytical mind and excellent numerical skills
Very good knowledge on advanced analysis, methods, and tools
Good organisational skills, and strong people management skills
Very good interpersonal skills
Strong business acumen and financial knowledge
Awareness of the clients needs
Ability to travel.