J ob Summary
The role of a Search Engine Optimisation (SEO) Executive has changed dramatically since the early days of the Internet. In simple terms, your role is to improve the websites of your clients to increase the number of visitors it receives (traffic).
Responsibilities and Duties
Conducting on-site and off-site analysis of your clients’ SEO competitors.
Using programs such as Google Analytics to compile regular performance reports.
Assisting the content team in the creation of high quality, informative SEO content.
The creation of on-site and off-site SEO strategies for clients in various industries.
Occasionally contributing to the company blog.
Carrying out detailed keyword research according to the latest keyword strategies.
Keeping up to date with the most recent developments in Search Engine Marketing (SEM).
Paying particular attention to any significant Google algorithmic changes.
Experiencia laboral (en años)