Content Marketer
PurpleRain
Bengaluru, KA, India
21d ago

PurpleRain is a US-headquartered 8+ year old close-knit, fully distributed bootstrapped and profitable product startup with a 50+ rock star team members who enjoy the challenge of solving hard problems together with inc 500 clients globally through our B2B SaaS products.

We are a hybrid remote company, with in-house teams in Bangalore, London and remote teams globally in 20+ countries where each employee works from home or a co-working space.

Even though we're far away, we're in contact throughout the day in Slack, Basecamp and Zoom.

We encourage continual education through weekly lunch and learns and taking courses to keep us ahead of the latest advancements with yearly retreats.

Responsibilities

Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.

Collaborates across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost

This role requires a brand publisher mindset : the create the content our audience is looking for and then to optimize the path to conversion

Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement.

Development of editorial governance so content is consistent with our brand voice, style and tone.

Channel management of digital content hubs and all supporting social channels including email / newsletter distribution. This person must understand the basic best practices of the main social media channels, which content and approaches work on each and why

Measurement and optimization of the program will be required on a regular and ongoing basis

Management of all creative resources including designers, writers, and other agency personnel

Integration of content programs with brand campaigns to drive the brand to demand.

Executive presentations on the program approaches and results will be required.

Design content marketing strategies and set short-term goals

Undertake content marketing initiatives to achieve business targets

Collaborate with design and writing teams to produce high-quality content

Develop an editorial calendar, delegate tasks and ensure deadlines are met

Deliver engaging content on a regular basis and inspire team members

Edit, proofread and improve content

Optimize content considering SEO and Google Analytics

Analyze web traffic metrics

Share content through various channels, ensuring strong web presence

Receive customer feedback and generate ideas to increase customer engagement

Requirements

BA / BS or equivalent working experience

Experience creating content for the web and growing a social audience

Editorial mindset that seeks to understand what audiences consume and ho to create it

Ability to analyze and present content and social performance

Experience with wordpress, Google analytics, Slideshare, and the top social channels

Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement, leads and sales

Proven work experience as a Content marketing manager

Proficiency in MS Office and WordPress or other Content Management Software

Understanding of web publishing requirements

Editorial mindset with an ability to predict audience preferences

Hands on experience with SEO and web traffic metrics

Expertise in social media platforms

So what can you expect after you apply? You will :

Take a brief survey. Be sure to check your email after you apply.

Have a phone conversation with someone on our Recruiting team. This is a high-level conversation about you, but also a good opportunity for you to learn more about us.

Meet with our Engineering team. This will be an opportunity for us to get an idea of how you got to where you are, and if where you want to go lines up with where we are going.

Provide us with some references.

Speak with a member of our senior leadership team. If you have made it this far, just be yourself, and everything will be fine.

Our Core Values

We lead with empathy : We believe kindness and empathy lead to effective communication. We assume good intentions and seek mutual understanding from our teammates, customers, and users.

We lean into vulnerability : We are not afraid to ask for help or give and receive feedback. We build off our failures and don’t shy away from tough conversations.

We rise above the status quo : The status quo leads to pain for the people we serve, our communities, and our clients. We do our best to rise above the status quo, and to do things that no one else are doing.

On an individual level, we strive to improve ourselves and always be learning.

We match grit with wit : We're creative and resourceful. We find solutions to every problem

  • and to further support you, we offer :
  • Excellent health, vision and dental benefits

    talented, young and motivated team

    2x year all-company in-person retreats (fully paid for by us of course)

    work with a fun team on a product that customers love

    Share in our organization-wise personal development benefits and leave entitlements

    Monthly perks reimbursement for Netflix / Amazon Prime

    Monthly wellness reimbursement

    Flexible work schedule with work-from-home options

    A comprehensive tech setup.

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