Digital Marketing Specialist
Techblocks Inc
Pune
13h ago

Job Description :

The Digital Marketing Specialist has a strong grasp of SEO-SEM and is a content and channel expert in social media, web communications, and e-

campaigns. Reporting into the Director of Marketing, you will be responsible for the execution of digital marketing campaigns that drive TechBlocks digital objectives.

You have experience in Professional services and or have a technical background. You are also comfortable working with graphic design and can produce and oversee the creation of branded content.

This is a fast-paced, goal-oriented job requiring the interpersonal and technical skills to bring innovation and inspiration to our team.

Enthusiasm and positive attitude are essential for the role, helping you gain the trust of colleagues and external parties alike.

We also offer a stimulating work environment, competitive salaries and a complete benefits package.

Responsibilities :

  • Plan and execute all digital marketing, including SEO / SEM, optimize searchable content on tblocks.com, marketing database, email, social media and display advertising campaigns
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify emerging trends, technologies and opportunities to grow in the digital space
  • Generate, streamline, optimize, schedule and manage website
  • Manage tblocks.com website uploads, traffic and site changes
  • Build target audiences and execute digital ads for google, linkedin, facebook and other online applicable platforms
  • E-list optimization and database growth strategies
  • Use and understand website and social analytics to measure results and develop and recommend future strategy
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
  • Implementing and continuously enhancing marketing automation software
  • Plan and track content marketing efforts from production to promotion of content
  • Event planning for internal teams, clients and conference events
  • Assists in the creation of effective corporate communication strategies that drive business results
  • Manages internal / external social communications / newsletters / campaigns
  • Maintain and assist with website updates and conversions
  • Write posts and blogs for various internal and external communications channels.
  • Support with the creation and maintenance of digital communication tools including email marketing systems, SEO backlinks and social media channels.
  • Assist in producing video content and maintain video production schedule.
  • Job Requirements :

  • 2 4+ years experience in digital marketing in a B2B environment
  • 1+ year understanding of Salesforce / Pardot
  • Excellent written and spoken Communication skills.
  • Experience in setting up and optimizing Google AdWords campaigns
  • Strong analytical skills and data-driven thinking and ability to build marketing models
  • Solid knowledge of website tools (e.g., Google Analytics, Buzzsumo, WordPress, SEMrush, Google Trends, Salesforce, Pardot, Hubspot)
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, educate and motivate
  • About TechBlocks

    TechBlocks is a leading software development firm, with a key focus on digital transformation for the enterprise. We unify strategy, design and technology to transform businesses and drive competitive differentiation.

    We specialize in system integration and building customized business apps that allow our clients to improve their efficiency, collaboration and customer experience.

    We are always looking for more great people to fill key roles as we continue to expand. Our employees operate with a client first mind-

    set and are flexible, reliable and responsive to our customers needs.

    Application & Process

    If you enjoy a fun team environment and want to contribute to the continued growth and development of TechBlocks we’d love to talk to you.

    All qualified and interested applicants are invited to apply, in confidence.

    Please click Apply Now and include a link to your resume.

    Apply
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