Wavemaker |Group Head Integrated Mumbai, India
Mumbai, India
2d ago


Position at Wavemaker


Media Planning Mumbai, India

Overview of job

Wavemaker, part of GroupM, is a global data and measurement-driven agency that blends data science, objective media and captivating experiences to build valuable connections between brands and consumers.

Clients include LOréal, Mondelez, Vodafone and many more.

Media Planners are responsible for analyzing data, thinking creatively, and dreaming up innovative strategies to make sure marketing campaigns reach the right target audience in the most effective way possible.

Armed with this critical analysis, Brand planning managers devise, propose, or recommend strategies for using certain media effectively to attract and retain customers, increase brand recognition, and maintain customer satisfaction and loyalty.

3 best things about the job :

  • A fun environment that combines the best of being entrepreneurial whilst at the same time being part of the largest marketing services group in the world
  • Learn & Grow is the mantra we believe will help the candidate prosper in their career path
  • Attain a strong understanding of cross channel media strategy
  • Measures of success

    In three months, you would have :

  • Understand the category and brand objectives for the year
  • Understood Wavemaker way of working
  • Brands media requirement and way of planning
  • In six months, you would have :

  • Initiated & delivered at least 2 strategic projects in Integrated planning
  • Successfully lead media discussion with the client
  • In 12 months, you would have :

  • Worked on media briefs independently
  • Complete understanding of the portfolio
  • Worked and presented a media approach
  • Responsibilities of the role :

  • To build and foster client relationships by taking charge of the clients media requirements from formulating strategies and plans to final implementation.
  • Provide media plans across mediums post media brief mining and other data analysis.
  • Provide insights led solutions for brand problems through Provocative Planning and other media tools. Generate ideas for brands and lay down communication approach to achieve innovations across mediums.
  • Focus on the quality of output / consistent performance / professional code of conduct / sense of ownership / honesty and integrity.
  • What you will need :

  • Understanding of integrated Online and Offline media planning, campaign management and data analysis.
  • Experience with Media Research Tools (Comscore, GWI, BARC)
  • Experience of planning on Google and Facebook platforms; programmatic media
  • Plan and manage all digital marketing, trackers, communication, social media and display advertising campaigns
  • Minimum 5-6 Years work, preferably within media planning and digital marketing
  • Strong business, marketing & consumer understanding
  • Keeping abreast of current industry communication / media thinking
  • Strategic innovation & creativity skills, excellent presentation skill
  • Analytical skills both qualitative and quantitative
  • Strong knowledge and understanding of media tools and techniques / processes
  • Understanding of all media channels (includes digital) and disciplines and the ability to develop simple and actionable ideas into strategies that matter
  • Team player and positive attitude
  • Excellent communication skill.
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