GM - Cluster Brand Lead
Vodafone Idea Limited
Pune, IN
5d ago


Brand Communication Circle Operations Head

Job Level / Designation

Function / Department

Job Purpose

To lead the Brand Communication efforts for the respective Clusters along with the Cluster Brand Operations Head Corporate.

To report into the Cluster Marketing Heads with dotted line to Brand Communications and Strategy Lead.

Key Result Areas / Accountabilities

  • Brand health monitoring - Identify cluster business needs consumer insights develop quarterly calendar Align & close Marketing head share / align corporate + media SPOC
  • Budgets Management : Develop quarterly budgets plan align marketing heads and Brand Communications Lead Corporate - Monitor budgets - collate and share expenses with Corp media / Cluster Ops Leads
  • Circle Product Campaigns : Develop product briefs from circles basis calendar - Convert product briefs to communication briefs Align corporate SPOC - Share it with centralized Ogilvy Creative output signoff from corporate SPOC- Develop GTM package basis corporate SPOC signoff & handover to circle execution team Monitor & collate performance results for respective cluster share with corporate circle spoc
  • Corporate campaigns : Align GTM plans for clusters basis circle budgets Align corporate teams (circle + Media SPOC) - Deliver package to circle execution teams Monitor & collate results for respective cluster share with corporate circle spoc
  • Circle Activation / events / sponsorships Evaluate & Align & take budget approvals from corporate / media SPOC and supervise execution of same
  • In Market visibility : Monitor in market visibility execution through the Merchandiser App reports highlight issues and lead mitigation plans
  • Lead PR plan for cluster
  • Brand guidelines : Ensure all internal / external communication adheres to brand guidelines along with corporate brand SPOC
  • Quarterly reviews with the agencies on the work done and a competitive analysis to develop benchmarks and way forwards
  • Core Competencies, Knowledge, Experience

  • Strategic thinking and knowledge of fundamentals of brand building
  • Creative thinking
  • Collaboration
  • Leadership
  • Process orientation
  • Experience of 10-12 years in total of which 4+ years in a similar role in telecom.

    Excellent Creative abilities

    High level of analytical skills

    Must have technical / professional qualifications

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