SEO Specialist
Chennai, India
4d ago


Pickyourtrail is India's fastest-growing leisure travel company. The platform allows you to book options ranging from short staycations near your home to creating complex trips to Europe for example.

The platform is loved by customers from 20 countries for the ease of use and swiftness with which you can book an entire trip.

When you book a trail with Pickyourtrail you join over 18000 customers who have had an average happiness score of 4.7 on 5.

We believe travel changes us for the better and can't wait for you to pick your trail with us. Awesome! You'll feel right at home in Pickyourtrail.

Go on, see where you fit in Pickyourtrail, and let's unwrap the world together.


We are looking for an SEO expert with 5+ years of experience to manage all search engine optimization activities. You will be responsible for developing and managing the SEO roadmap and drive initiatives till the completion also.

The role requires collaborating with cross-functional teams such as developers, content writers, and business teams. You should possess good relationship-building skills while working with these teams.

Proven work experience in optimizing mobile-friendly sites and apps or a travel company would be given preference.


The backbone of marketing for every travel website lies in search engine optimization (SEO). As an SEO specialist for all SEO initiatives, you'll also be involved in the following :

Develop and maintain SEO roadmap. Communicate optimization opportunities and risks across all parts of the organization

Manage and lead global and local SEO efforts

Perform ongoing technical SEO audits, backlink analysis, content analysis and opportunity identification

Oversee the research of best practices, popular keywords, and other useful metrics, and eventually analysis, modification, and adoption

Strategize and collaborate editorial / content teams on content creation, SEO optimization, linking and distribution

Analyze trends of searches to understand market movements and power teams with insights on business terms useful to capitalize on

Training the new SEO team member on new strategies and future algorithms with educating other teams as well on the functional importance.


You are predisposed to the world of SEO and work well in a highly collaborative environment with technical SEO expertise.

The best candidates also possess the following :

5 years of professional SEO experience

BA / BS in business management, computer science or applicable discipline

Analytical and metric-driven, with experience in working in highly competitive markets across geographies and should be able to demonstrate a clear and proven SEO process

Deep understanding of search engine ranking factors, semantics, algorithms, and core SEO principles

Expert with SEO tools such as GA, Search Console, Ahrefs, Screaming Frog, SimilarWeb, MOZ, SEMRush

Solid understanding of HTML, CSS, and Javascript for SEO purposes as well as site and network architecture

Able to conduct content generation projects - such as blogging.

A content marketing expert to build great content marketing links and improve the value of the overall domain

Superior relationship-building skills and be able to deliver results working with cross-functional teams

Experience in working with large scale / travel or eCommerce sites

Able to work on server logs to understand crawl patterns and take actionable steps.

Knowledge of multilingual websites, mobile or app optimization would be an advantage.

We’re a team that believes in going the extra mile every day. At Pickyourtrail, we celebrate every small win, hoard a lot of hot chocolate, bring our furry friends to work, and are constantly looking for new ways to make travel accessible to everyone.

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