Amazon is seeking an innovative leader to join the Amazon Media team with responsibility for developing digital marketing strategies Message and media across key businesses of Amazon Retail and devices.
This Position is responsible for creative development campaign management and media strategies across social, video, display, driving media and content partnership and digital effectiveness measurement.
Digital lead works closely with the Amazon traffic team to ensure optimization of brand and product messaging and spend across online marketing channels.
As Amazon s Digital Marketing manager in India, you will have a strong understanding of e-commerce, and be responsible for delivering Amazon s message through digital and mobile advertising channels via effective development of creative, communication strategies and media plans.
You will also drive brand awareness and engagement and demand for the overall brand and emerging categories, and utilize global strategies and tenets to guide creative development.
Digital lead will collaborate closely with business leaders to develop unique Indian Marketing programs as well as utilize Global creative, research, and creative development programs and effectively adapt them for Indian market segments.
8+ years experience in mobile and digital based advertising and marketing development.
Demonstrate extensive experience in mobile platform based communication development, working with multiple stakeholders and show proven expertise in creative development, measurement and execution.
Demonstrated experience developing consumer pan India ad campaigns, showing success in driving new or existing product awareness and consideration across markets.
A proven track record of creating and executing online successful consumer advertising plans that are creative, engaging, testable, and highly analytical, for both new product launches and existing products and services.
Demonstrated analytical skills in quantitative measurement methodologies to analyze brand perception and sales results from ad campaigns, taking a lead role in developing advertising creative and media plans based on research analysis and output.
Experience quantitatively and qualitatively analyzing the competitive media landscape, as well as analyzing media mix models to develop measurable online media channel strategy and plans.
Management skills leading both high performing direct and indirect reports and internal clients, across campaign management, media management, channel management and advertising creative development.
Identifying and tracking trends in core market segments to guide campaign execution.
Strong creative intuition and demonstrated creative success, experience in test and scale ad environments and experience developing new media channels effectively.
Strong data driven marketing skills, with demonstrated ability to dive deep into customer data and translate findings into actionable customer insights and powerful marketing programs.
Highly effective written skills honed to develop thoughtful, strategic and detailed documents that can persuade Sr leaders of the effectiveness of the team s proposed creative executions.
Major media agency experience as well in house media management experience for a corporate highly desirable
An Master s degree in Business Administration, Marketing, Advertising or related field is preferred