Senior Manager Analytics
5d ago
source : Shine

3 to 4 years of advanced analytics experience required Role / Profile :

Implementation of Google Analytics and Google Analytics 360

Define and implement tracking using Google Tag Manager

Auditing Google Analytics Accounts and Setups

Convert the business requirements into detailed analytics requirements that follow the defined tracking guidelines

Work with SEO and PPC Account Managers to support ongoing client needs, including development of custom profiles and reporting and troubleshooting analytics tracking issues

Provide training to members of the account team on Google Analytics

Conducting workshops for clients on Google Analytics 360

Collaborate with site developers to modify and improve the data layer to improve analytics

Successfully engage in acceptance testing and troubleshooting for analytic

Manage 3rd party pixel request from agency partners and implement tagging as needed

Strong Google Analytics skills and experience

Ability to set up advanced Google Analytics profiles and filters

Strong understanding of advanced tracking techniques

Understanding of Googles Universal Analytics and how clients can benefit from it

Ability to read and interpret HTML and JavaScript

Experience with enterprise solutions such as Omniture, Localytics, Webtrends, or Unica

MS Access, SQL, database or business intelligence experience

Experience with experimentation and testing

Experience measuring PPC and SEO campaign and / or project success

Excellent written, verbal and data visualization skills with experience creating professional, client-ready documents

Ability to work effectively both independently and as a member of a cross functional team Graduate from any fiel,

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