Global Email Marketing Manager
LIGHTCYBER
Marketing & Advertising Bangalore, India
3d ago

Description

Palo Alto Networks ® is the fastest-growing security company in history. We offer the chance to be part of an important mission : ending breaches and protecting our way of digital life.

If you are a motivated, intelligent, creative, and hardworking individual, then this job is for you!

DESCRIPTION

The Global Email Marketing Manager role is based in India, and will be supporting Marketing operations globally. You will be responsible for execution, optimisation, reporting & AUTOMATION of email campaigns and demand generation projects.

The emphasis is automation. We need someone who can not only execute on day-to-day tasks, but to also develop processes for efficiency and scale.

You will be working closely with cross-functional teams in HQ (California), EMEA and APAC.

PRIMARY RESPONSIBILITIES

  • Be the regional operational subject matter expert of Marketo
  • Send best in class emails; build welcome, nurture / drip and re-engagement flows
  • Support demand generation activities such as QA, troubleshooting, reporting & insights, landing pages, lead flow and more
  • Help develop processes to automate operational activities across the marketing stack
  • Help manage the Demand Generation calendar and trafficking of stakeholder requests
  • Help train stakeholders on processes and best practices
  • Special projects as required
  • WHAT WE’RE LOOKING FOR

  • English speaking and writing
  • A university degree
  • Experience working with Marketo or similar marketing automation platforms; Marketo Certified Expert a plus
  • Experience working with Salesforce; understands lead flow and attribution
  • Experience working with other marketing vendors a plus
  • Understands relational database, SQL knowledge preferred; strong analytical and data-driven mindset
  • Ability to work with HTML / CSS
  • Ability to thrive in a fast-paced environment; comfort with ambiguity and constantly shifting priorities
  • Detail-oriented perfectionist mindset is critical
  • Good project and people management skills
  • Apply
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