About The / Nudge :
The / Nudge focuses on sustainable poverty alleviation by building a strong 360-degree life, learning and economic foundation for underprivileged youth, through residential programs -
Gurukuls - along with a lifelong support system. Our goal is to pull 1 million people sustainably out of poverty.
About N / Core :
At N / Core, our purpose is to "nudge top talent to solve for India's biggest challenges", with an aim to kickstart new-age nonprofits with innovation, collaboration, speed, scale and sustainability as the core DNA.
We will bring together top talent (challenging problems, awesome peer-group), environment (culture of innovation and collaboration), resources to innovate, and direction & support (mentors, partners).
Our goal is to jumpstart 150 nonprofits and 1000 nonprofit leaders in 5 years.
Spirit of The / Nudge
Honesty towards our purpose Empathy towards others Continuous innovation Focused on scale Impatience towards our goals
Team Role Responsibilities
As the Senior Manager / Associate Director - Marketing, you will be part of the overall leadership team of The / Nudge & N / Core, and will play a critical and high-
impact role in shaping the overall strategy of both the organizations. You will have direct ownership of all our brands, marketing strategy & execution across all marketing functions including design, content, development, digital marketing, PR, etc.
You will collaborate with other teams including corporate engagement & partnerships, product management, and operations to deliver overall organizational goals.
You should aspire to build The / Nudge and N / Core to be one of the world's best and highest impact social brands.
At The / Nudge and N / Core, you will be responsible for...
Defining and implementing the overall marketing strategy for highly diverse B2B and B2C segments that both The / Nudge and N / Core work with
Building existing brands and launching new brands under / outside of both the organizations
Lead generation, qualification and lead nurturing for the corporate engagement and partnerships team who works with CSR organizations, Foundations and HNIs across the world
Experimenting with and building digital marketing, ATL and BTL campaigns to generate student leads from across India for our Gurukuls, working closely with the community engagement team
Lead generation, qualification and lead nurturing for prospective incubates at N / Core
Managing and building the required marketing infrastructure, including website, CRM etc for both the organizations
Defining and executing the PR strategy for both The / Nudge and N / Core
Owning and executing the content and communications strategy for various stakeholders
Managing and building the required partner relationships for marketing
Building an employer brand that attracts the best of the talent
Apply if you have-
A master's or MBA from Tier 1 school
A strong balanced analytical and creative mindset to look into problems and find innovative solutions
8-10+ years of overall experience, with at least 4 years in marketing leadership role, ideally a growth-hacker with B2B and B2C marketing experience
Experience in creating / scaling B2B and / or B2C brands with highly diverse customer segments
Experience of digital marketing including PPC, SEM, SEO etc and of building the required marketing infrastructure
History of exceeding expectations and are a target-driven high-performer
Have strong passion for poverty alleviation
Can stretch beyond call of duty, fully own your work and be responsible for outcomes
Are comfortable working and problem solving under uncertainty
Awesome to have :
Experience of leadership roles in developing large nonprofit programs from scratch
Experience of working with underprivileged communities