Head of Marketing
The/Nudge Foundation
Bangalore, India
10d ago

About The / Nudge :

The / Nudge focuses on sustainable poverty alleviation by building a strong 360-degree life, learning and economic foundation for underprivileged youth, through residential programs -

Gurukuls - along with a lifelong support system. Our goal is to pull 1 million people sustainably out of poverty.

About N / Core :

At N / Core, our purpose is to "nudge top talent to solve for India's biggest challenges", with an aim to kickstart new-age nonprofits with innovation, collaboration, speed, scale and sustainability as the core DNA.

We will bring together top talent (challenging problems, awesome peer-group), environment (culture of innovation and collaboration), resources to innovate, and direction & support (mentors, partners).

Our goal is to jumpstart 150 nonprofits and 1000 nonprofit leaders in 5 years.

Spirit of The / Nudge

Honesty towards our purpose Empathy towards others Continuous innovation Focused on scale Impatience towards our goals

Team Role Responsibilities

As the Senior Manager / Associate Director - Marketing, you will be part of the overall leadership team of The / Nudge & N / Core, and will play a critical and high-

impact role in shaping the overall strategy of both the organizations. You will have direct ownership of all our brands, marketing strategy & execution across all marketing functions including design, content, development, digital marketing, PR, etc.

You will collaborate with other teams including corporate engagement & partnerships, product management, and operations to deliver overall organizational goals.

You should aspire to build The / Nudge and N / Core to be one of the world's best and highest impact social brands.

At The / Nudge and N / Core, you will be responsible for...

  • Defining and implementing the overall marketing strategy for highly diverse B2B and B2C segments that both The / Nudge and N / Core work with
  • Building existing brands and launching new brands under / outside of both the organizations
  • Lead generation, qualification and lead nurturing for the corporate engagement and partnerships team who works with CSR organizations, Foundations and HNIs across the world
  • Experimenting with and building digital marketing, ATL and BTL campaigns to generate student leads from across India for our Gurukuls, working closely with the community engagement team
  • Lead generation, qualification and lead nurturing for prospective incubates at N / Core
  • Managing and building the required marketing infrastructure, including website, CRM etc for both the organizations
  • Defining and executing the PR strategy for both The / Nudge and N / Core
  • Owning and executing the content and communications strategy for various stakeholders
  • Managing and building the required partner relationships for marketing
  • Building an employer brand that attracts the best of the talent
  • Apply if you have-

  • A master's or MBA from Tier 1 school
  • A strong balanced analytical and creative mindset to look into problems and find innovative solutions
  • 8-10+ years of overall experience, with at least 4 years in marketing leadership role, ideally a growth-hacker with B2B and B2C marketing experience
  • Experience in creating / scaling B2B and / or B2C brands with highly diverse customer segments
  • Experience of digital marketing including PPC, SEM, SEO etc and of building the required marketing infrastructure
  • History of exceeding expectations and are a target-driven high-performer
  • Have strong passion for poverty alleviation
  • Can stretch beyond call of duty, fully own your work and be responsible for outcomes
  • Are comfortable working and problem solving under uncertainty
  • Awesome to have :

  • Experience of leadership roles in developing large nonprofit programs from scratch
  • Experience of working with underprivileged communities
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