Category Marketing Manager
1d ago
source : Shine Fashion team is seeking a creative, analytical, and highly motivated Category Marketing Manager to develop, execute, and evaluate merchandising, marketing, and site experience.

This role will drive invention and improvements in the overall look, feel, and navigation of the site, provide guidance to the development of the category s editorial content, style guidelines, and merchandising calendar, create marketing programs to acquire new customers, and develop innovations in customer experience.

Since this is also a people manager role, it requires setting up vision and goal for the team to follow.

Top Skills

The ideal candidate must be able to think and act both strategically and tactically, be an innovative leader who is data driven, an effective communicator, capable of handling multiple projects at once, thrives in a rapidly-changing environment, and has strong communication and people management skills.

Roles & Responsibilities Own projects with considerable scope and / or complexity with significant impact on customer experience and Amazon s business Own all key traffic drivers for the category, and work as a category advocate with central traffic teams Possess a deep understanding of all traffic-driving mechanisms (Search, Affiliates, Email, SEO etc.

and actively engaging in optimization of those channels for the business. Work with cross functional teams and internal teams, including technology teams, to define, drive, and launch improvements to the shopping experience.

Own creation of marketing programs, and multiple key traffic drivers, to acquire new customers. Conceptualize, design and execute online and offline marketing initiatives to extend awareness of our products on and off of Amazon.

Develop, test, and execute aggressive multi-channel marketing plans to drive customer acquisition and authority Conduct in-depth analyses to determine program effectiveness and to continuously improving programs and site initiatives Develop the category s editorial direction, style guidelines, merchandising calendar, promotions, and coop packages.

Understand and use merchandising and customer-facing metrics to guide decision making. Present to senior management externally and internally Meet business goals while ensuring a top-notch customer experience, Proven track record of thinking customer backwards.

Demonstrated ability to think both strategically and tactically.

Ability to prioritize and define roadmap in an ambiguous environment.

8+ years of overall work experience with 5+ year experience in marketing / product management.

Demonstrated ability to formulate data-driven decisions that lead to results.

Amazon is an Equal Opportunity Employer

Demonstrated ability to conceptualize, manage, and prioritize multiple projects.

Exceptional interpersonal, communication (spoken and written) and influencing skills and an ability to navigate a complex and unstructured cross-functional environment.

BA / BS / B Tech , MBA Degree Preferred Proven analytical skills and highly numerate

Ability to think both strategically and tactically with strong attention to detail

Proven track record of taking ownership and driving results

Exceptional interpersonal and communication skills, both written and verbal

Knowledge and / or previous experience within the apparel industry preferred

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