The Product Marketing Specialist role will focus on the development and execution of marketing programs and initiatives relative to EMPTrust HR's Software platform (HCM) for Talent Management, Onboarding and Compliance for the purpose of generating leads and strengthening brand awareness.
The Product Marketing Specialist is a strategic, creative, self-motivated individual with an understanding of our market and our solution, and will be responsible for collaborating with individuals throughout the company to plan, research, and produce compelling product messaging and content used to educate prospective customers and drive revenue.
This position reports to the Product Marketing Manager and collaborates with other teams across Marketing and Product Management.
Knowledge of using marketing tools for lead generation, social media campaigns, working with digital media markets,google analytics and web tools is a distinct advantage
Primary / Essential Duties and Key Responsibilities :
Required Qualifications :
Knowledge, Skills and Abilities
Experience, Education, Certification, License and Training
Preferred Qualifications :
Travel Requirements :
