Product Marketing Specialist
EMP Trust Solutions, LLC
Infopark, Kochi, Kerala, INDIA
2d ago

The Product Marketing Specialist role will focus on the development and execution of marketing programs and initiatives relative to EMPTrust HR's Software platform (HCM) for Talent Management, Onboarding and Compliance for the purpose of generating leads and strengthening brand awareness.

The Product Marketing Specialist is a strategic, creative, self-motivated individual with an understanding of our market and our solution, and will be responsible for collaborating with individuals throughout the company to plan, research, and produce compelling product messaging and content used to educate prospective customers and drive revenue.

This position reports to the Product Marketing Manager and collaborates with other teams across Marketing and Product Management.

Knowledge of using marketing tools for lead generation, social media campaigns, working with digital media markets,google analytics and web tools is a distinct advantage

Primary / Essential Duties and Key Responsibilities :

  • Stay abreast of upcoming product enhancements and releases
  • Participate in cross-functional product rollout / upgrade initiatives
  • Draft product messaging and content
  • Collaboratively create and maintain product marketing content and campaigns for sales enablement and lead generation
  • Measure and track the performance of product marketing campaigns and content
  • Assist with producing other product marketing deliverable as needed
  • Required Qualifications :

    Knowledge, Skills and Abilities

  • Excellent writing and communication skills
  • Strong people skills with the ability to interact well with cross-functional teams
  • Ability to perform well in a fast-paced environment
  • Superior organizational skills to effectively manage competing projects with tight deadlines
  • Enthusiastic, innovative, and creative mindset
  • Experience, Education, Certification, License and Training

  • College degree in marketing, communications, English, or a related degree
  • Prior experience writing in a marketing and / or technology environment
  • Prior product marketing experience
  • Preferred Qualifications :

  • Prior experience in the HR / payroll or technology industry
  • Prior experience with selling or marketing SaaS software solutions
  • Travel Requirements :

  • Less than 5% travel required
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