Head - Ecommerce - Fmcgpersonal Carefood
8d ago
source : Naukri.com

Job Description

Driving the Business P&L through various initiatives to grow and sustain in the Industry. Will be Responsible for across India.

  • Retail Store conceptualization, layout, design and execution. Identification of locations, sites and forecasts based on market data and research.
  • Conceptualized multiple store formats for profitability.

  • Develop and execute Omni-channel strategies to maximize business impact while optimizing costs.
  • Marketing campaigns to match business objectives and create Omni-channel experience.
  • Campaign Analytics Strategies & implementation for maximizing revenues and customer experience.
  • To be able to set up growth vision by clearly defining brand positioning, price laddering & service level deliverance
  • To create engagement in digital marketing plans to ensure maximum brand visibility on platform.
  • To drive operational excellence by developing models to improve process efficiency, reduce delivery costs; and led efforts to expedite vendor sign-up process.
  • Should be able to successfully spearhead brand alignment with ecommerce platforms like Amazon, Flipkart, Snapdeal, Myntra etc.
  • To define strategic intent of the ecommerce business vertical; devise short and medium-term plans to boost adoption of current product mix and drive topline growth.
  • To handle all margin negotiations, MOU closure, revenue, campaign planning & collections of Ecommerce business of the brand.
  • To review the analytics / MIS shared by platforms & leverage the information in accordance with brand strategy.
  • To ensure monthly, quarterly and annual sales action plan is aligned with the channel partners.
  • To develop promotional campaigns and offers across the year to achieve the sales targets.
  • To work closely with support teams (Finance, Marketing, and SCM) to build and secure support and resources for projects and initiatives for the ecommerce business.
  • Should have 10 -15 years of experience of handling Ecommerce domain in FMCG / Cosmetics / Personal Care organizations
  • 4+ years Plus experience in managing eCommerce platforms at Sr. level out of which at least 2 to 4 Years plus years of experience from a reputed FMCG company in ecommerce with P &L responsibility, overseeing entire gamut of business comprising Technology & Business Development.
  • Must be currently handling FMCG goods (Food / Cosmetics / Beverages etc.) or handled recently

    UG : B.Tech / B.E

    Salary : Not Disclosed by Recruiter

    Employment Type : Permanent Job, Full Time


    Sales Marketing Campaigns FMCG Personal Care Promotional Campaigns Brand Strategy Cosmetics Business Development Campaign Planning Brand Positioning eCommerce

    Desired Candidate Profile

    Please refer to the Job description above


    UG : B.Tech / B.E. - Any Specialization

    PG : Any Postgraduate - Any Specialization

    Doctorate : Doctorate Not Required

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