Principal Lifecycle Marketing
3d ago
source : Shine

The Consumer Insights and Lifecycle marketing team furthers every customer's online shopping journey by defining shopper lifecycle states, developing paths through these states, and builds experiences that enable customers to migrate to higher states of engagement.

Our lifecycle state and migration path framework evaluates customer actions on and off Amazon to better understand how customers engage, and which experiences we should expose them to, at a given point in time.

We are looking to add to our multi-functional team of product, marketing, and insights team, an experienced Product Leader (tech or non-tech), who brings

1. Passion for understanding customer behavior through data and customer anecdotes

2. Ability to think across product and business initiatives to develop an end-to-end customer experience plan for retention and re-engagement

3. Ability to work with technical teams to develop experiences that would further customers' familiarity with Amazon and make Amazon part of their consideration set for all shopping needs

  • As the Principal for Lifecycle marketing, you'll be a single threaded leader responsible for deepening customers'
  • engagement with Amazon. You will work with economists, data scientists, business, product and marketing leaders to define and deliver strategic cross-org.

    initiatives to engage customers. You'll envision and build new customer experiences working with engineering and machine learning teams, and launch new businesses working with category and marketplace teams.

    You'll also define and own impact metrics to assess and improve our ability to engage customers.

    This role involves high visibility to Amazon IN senior leaders and requires strong communication and influencing skills, deep intuitive and data driven thinking and problem solving capability, and the ability to navigate complexity and ambiguity to deliver simple solutions.

    Key Responsibilities include -

    Develop a working backwards plan to define experiences that deepen customer engagement and facilitate migration through life cycle states

    Develop and run a roadmap of experiments to test experiences across shopping experience, games, payments and content consumption that lead to re-engagement and customer retention

    Work closely with Amazon IN shopping experience, delivery experience, and category teams, to build, test and scale successful initiatives that lead to customer retention and growth

    Develop and execute marketing plans to drive engagement, retention, cross-sell, win-back, and saves through documenting shopper lifecycle, defining customer segments, and building / testing a campaign roadmap to deliver results across these phases.

  • Dive deep into market research, industry trends, category specific trends, to understand engagement and retention performance;
  • define performance metrics, consistently measure program performance and report results to Amazon IN exec. leadership

    If you have an entrepreneurial spirit, you know how to deliver results fast, and you have a deeply quantitative, highly innovative approach to solving problems, and long for the opportunity to build pioneering solutions to challenging problems, we want to talk to you.

    Bachelor s degree in Science, Technology, Math or Engineering

    7+ years of product leadership experience using data and metrics to measure impact and determine improvements

    5+ years of marketing strategy, including go-to-market launch management, acquisition, engagement, product marketing, or partner marketing

    3+ years of tech / analytics experience, including software product development, ML modeling, and data science

    Excellent communications skills (written and oral) to drive recommendations, articulate trade-offs, and communicate plans to senior executives

    Knowledge of SQL

    Ability to juggle a range of projects across Amazon teams, balancing quality and speed

    Ability to work across channels to set up and report on KPIs MBA / advanced degree

    Experience in consumer and online commerce industries

    Consumer Lifecycle Marketing experience (preferred)

    Meets / exceeds Amazon s leadership principles requirements for this role

    Meets / exceeds Amazon s functional / technical depth and complexity for this role

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