Essence | Media Planning Manager Bangalore, India
Essence
Bangalore, India
3d ago

About Essence

Essence, part of GroupM, is a global data and measurement-driven media agency whose mission is to make brands more valuable to the world.

Clients include Google, Flipkart, NBCUniversal, L'Oréal and the Financial Times. The agency is more than 2, people strong, manages $4.

5B in annualized media spend, and deploys campaigns in markets via 22 offices in APAC, EMEA and the Americas.

Visit for more information and follow us on Twitter at essenceglobal.

About the role

Media Planning Managers are responsible for analyzing data, thinking creatively and dreaming up innovative strategies to make sure marketing campaigns reach the right target audience in the most effective way possible.

Armed with this critical analysis, media planning managers devise, propose, or recommend strategies for using certain media effectively to attract and retain customers, increase brand recognition, and maintain customer satisfaction and loyalty.

Reporting of the role

This role reports to the Business Group Head.

3 best things about the job :

  • Opportunity to understand business issues from a media owner perspective
  • Exposure to different aspects of running a media business early in your role
  • Be part of the dynamic, ever-changing media landscape
  • In three months :

  • You will start working on client specific reports and learn to use various industry & proprietary studies from a media owner perspective
  • You will have obtained a good understanding of client (media owner) business issues
  • You will have started to build relationships with internal stakeholders
  • In six months :

  • You will come up with faster and better methods for doing periodic reports
  • You will enhance the quality of existing reports based on client feedback and your learnings from different projects
  • You will start building your relationship with the client
  • In 12 months :

  • You will input into new business pitches by identifying opportunities to create new products / reports
  • Responsibilities of the role :

  • Ensure that approved contract deliverables are created and sent as per the engagement calendar
  • Address all day-to-day ad hoc queries from the client
  • Arrive at actionable solutions using secondary data analysis (BARC / IRS / RAM / TAM / TGI / groupM tools etc) and by drawing upon media planning experience.
  • Collate knowledge from different groupM agencies & trading teams
  • To provide quality analysis with action points for category competitive reports for clients
  • To provide mid-campaign evaluation and take corrective action as required to ensure that campaign deliverables are met
  • To alert client timely if there is likely to be a campaign delivery shortfall and take course corrective action in alignment with client
  • What you will need :

  • 3-5 years of media experience with a mix of media planning / buying / research or channel strategy / insights experience
  • Strong media software expertise BARC / TAM, IRS, MAP, TGI, Comscore, RAM etc.
  • Attention to detail : ability to spot trends and provide compelling insights through data analysis
  • Strong functional media knowledge with ability to consider media issues from a media-owner perspective; being updated with broad media trends
  • Ability to interact with people from a wide cross-section to get pertinent information
  • What you can expect from Essence :

    Essences mission is to make advertising more valuable to the world. We do this by employing the worlds very best talent to solve some of the toughest challenges of todays digital marketing landscape.

    Its important that we hire people whose values reflect those of our own : genuine, results-focused, daring and insightful.

    As an Essence employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.

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