About Essence
Essence, part of GroupM, is a global data and measurement-driven media agency whose mission is to make brands more valuable to the world.
Clients include Google, Flipkart, NBCUniversal, L'Oréal and the Financial Times. The agency is more than 2, people strong, manages $4.
5B in annualized media spend, and deploys campaigns in markets via 22 offices in APAC, EMEA and the Americas.
Visit for more information and follow us on Twitter at essenceglobal.
About the role
Media Planning Managers are responsible for analyzing data, thinking creatively and dreaming up innovative strategies to make sure marketing campaigns reach the right target audience in the most effective way possible.
Armed with this critical analysis, media planning managers devise, propose, or recommend strategies for using certain media effectively to attract and retain customers, increase brand recognition, and maintain customer satisfaction and loyalty.
Reporting of the role
This role reports to the Business Group Head.
3 best things about the job :
Opportunity to understand business issues from a media owner perspective
Exposure to different aspects of running a media business early in your role
Be part of the dynamic, ever-changing media landscape
In three months :
You will start working on client specific reports and learn to use various industry & proprietary studies from a media owner perspective
You will have obtained a good understanding of client (media owner) business issues
You will have started to build relationships with internal stakeholders
In six months :
You will come up with faster and better methods for doing periodic reports
You will enhance the quality of existing reports based on client feedback and your learnings from different projects
You will start building your relationship with the client
In 12 months :
You will input into new business pitches by identifying opportunities to create new products / reports
Responsibilities of the role :
Ensure that approved contract deliverables are created and sent as per the engagement calendar
Address all day-to-day ad hoc queries from the client
Arrive at actionable solutions using secondary data analysis (BARC / IRS / RAM / TAM / TGI / groupM tools etc) and by drawing upon media planning experience.
Collate knowledge from different groupM agencies & trading teams
To provide quality analysis with action points for category competitive reports for clients
To provide mid-campaign evaluation and take corrective action as required to ensure that campaign deliverables are met
To alert client timely if there is likely to be a campaign delivery shortfall and take course corrective action in alignment with client
What you will need :
3-5 years of media experience with a mix of media planning / buying / research or channel strategy / insights experience
Strong media software expertise BARC / TAM, IRS, MAP, TGI, Comscore, RAM etc.
Attention to detail : ability to spot trends and provide compelling insights through data analysis
Strong functional media knowledge with ability to consider media issues from a media-owner perspective; being updated with broad media trends
Ability to interact with people from a wide cross-section to get pertinent information
What you can expect from Essence :
Essences mission is to make advertising more valuable to the world. We do this by employing the worlds very best talent to solve some of the toughest challenges of todays digital marketing landscape.
Its important that we hire people whose values reflect those of our own : genuine, results-focused, daring and insightful.
As an Essence employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.
