Associate - SEO and organic traffic - D2C Acquisition - Growth
Enphase
Bangalore, India
6d ago

Role Title

Assoc manager / Sr Analyst SEO marketing

Reports To

Senior Director Marketing

Why the role exists

At Enphase, the SEO specialist will use research and analysis to improve our site ranking on search engines like Google.

They will figure the most popular and relevant keywords used in search engine queries and insert them into relevant pages and blogs, helping search engines find those sites and display them to potential customers, thereby increasing organic traffic and conversions.

Scope of responsibility

  • Develop optimization strategies that increase the Enphase’s search engine results rankings
  • Research SEO keywords to use throughout the site-pages and other online content
  • Set and achieve measurable goals that demonstrate improvement in marketing efforts
  • Monitor daily performance metrics to understand SEO strategy performance
  • Efficiently communicate with other marketing professionals to align goals
  • Collaborate with others within the marketing department to manage SEO strategy
  • Edit website content, including blog posts and page descriptions to enable better optimization
  • Update content and website links for maximum optimization and search engine rankings
  • Qualifications

  • Business Degree / Degree in information technology.
  • 5-7 of experience in successfully developing and executing SEO campaigns
  • Understanding of search engine algorithms and ranking methods
  • Experience with SEO industry programs, such as Google Analytics / Adobe Analytics / Brightedge; Knowledge of keyword research and data mining tools
  • Able to complete competitive analysis of other companies within the industry
  • Excellent written and verbal communication skills
  • Comfortable analyzing high volumes of data frequently
  • Familiarity with WordPress / Salesforce community, or other content management systems
  • Experience with other aspects of growth marketing is a plus.
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