Assoc manager / Sr Analyst SEO marketing
Senior Director Marketing
Why the role exists
At Enphase, the SEO specialist will use research and analysis to improve our site ranking on search engines like Google.
They will figure the most popular and relevant keywords used in search engine queries and insert them into relevant pages and blogs, helping search engines find those sites and display them to potential customers, thereby increasing organic traffic and conversions.
Scope of responsibility
Develop optimization strategies that increase the Enphase’s search engine results rankings
Research SEO keywords to use throughout the site-pages and other online content
Set and achieve measurable goals that demonstrate improvement in marketing efforts
Monitor daily performance metrics to understand SEO strategy performance
Efficiently communicate with other marketing professionals to align goals
Collaborate with others within the marketing department to manage SEO strategy
Edit website content, including blog posts and page descriptions to enable better optimization
Update content and website links for maximum optimization and search engine rankings
Business Degree / Degree in information technology.
5-7 of experience in successfully developing and executing SEO campaigns
Understanding of search engine algorithms and ranking methods
Experience with SEO industry programs, such as Google Analytics / Adobe Analytics / Brightedge; Knowledge of keyword research and data mining tools
Able to complete competitive analysis of other companies within the industry
Excellent written and verbal communication skills
Comfortable analyzing high volumes of data frequently
Familiarity with WordPress / Salesforce community, or other content management systems
Experience with other aspects of growth marketing is a plus.