Manager - Campaign Management
Genpact
Bangalore, India
4d ago

Responsibilities

  • To support in the marketing campaign execution journey for a leading firm to migrate and execute campaigns from leading marketing automation platform to custom build Notebook in Python
  • Good in technical and marketing domain acumen to understand marketing strategies and convert it into Python codes
  • Knowledge of relational databases (preferably MS SQL Server 2008 and above, Teradata), with experience writing SQL queries and stored procedures.
  • Uncover exploratory insights from data using a variety of tools (SQL, Python, R, BI tools)
  • Build complex multi-channel marketing campaigns based on business requirement
  • Construct, test and maintain data architectures and pipelines to meet business requirements.
  • Develop processes for data preparations, modelling and mining & discover opportunities for data acquisitions.
  • Marry systems together to build reliable datasets for analysis.
  • Use statistical modelling and learning to develop models as per business requirements.
  • Set up and maintain a data warehouse / data lake solution
  • Experience in building data pipelines using different data sources
  • Should have good amount of data analysis experience, should know about various exploratory techniques
  • Very good communication skills; must be able to gather requirements from potential users and discuss the requirements effectively with a technical team of developers
  • Qualifications we seek in you!

    Minimum Qualifications

  • Graduate / Post Graduate in B.tech / MBA / MCA
  • Preferred Qualifications

  • Have professional experience as a Data Engineer / Data Analyst.
  • Proficient in SQL (Preferred : Teradata, SQL Server)
  • Experience in Python and Knowledge of python libraries like Pandas, Numpy, Scipy etc. and OOPS Concepts.
  • Have a good understanding of collaborative software development in an enterprise environment
  • A flexible, dedicated and solution orientated approach through periods of change and disruption
  • Should possess good interpersonal skills
  • Innovative and always looking for continuous improvement
  • Ability to deliver clear, concise presentations to the non-technical audience.
  • Communicate with clients on day-to-day basis to discuss project progress
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