GDM Digital DCX
Citigroup Inc
Bangalore, KA
1d ago


The Digital Analytics team is focused on understanding customer engagement with Citi’s digital offerings & how that impacts their overall engagement with and value for Citi.

Some of the team’s focus areas are :

  • Digital engagement : Driving customers to become digitally engaged with Citi and ensuring that their digital activity is sustained
  • Omni-channel analytics : Understanding customer behavior across digital and offline channels, and identifying opportunities to increase engagement & drive value
  • Site / app enhancements : Driving improvements to site and app to ensure better customer experience & higher digital usage
  • Campaign impact : Designing campaigns to help drive adoption of digital solutions, measuring their impact and optimizing campaign strategy
  • In order to achieve the best in class analytical solutions across business units we use the best in class tools and technology.


    Expertise Required : Analytical Skills

  • Basic Statistics
  • Proficient in formulating analytical methodology, identifying trends and patterns with data
  • In depth understanding of and experience working on :
  • Digital Marketing (Search, Display, Email, Social)
  • Digital Journeys and Conversion Funnels
  • A / B Testing on websites and apps
  • Preferred)

  • Test design and campaign analytics
  • Knowledge of Segmentation
  • Experience working on Multi-channel attribution analytics for digital traffic and conversion Unstructured Data Analytics (e.g. text mining)
  • Basic Knowledge of predictive modeling
  • Tools and Platforms

  • Proficient in SAS / R, SQL
  • Proficient in Adobe Analytics tools
  • Experience on Hive
  • Experience working with Clickstream data in a Big Data environment
  • Preferred

  • Experience on Python
  • Domain Skills

  • Knowledge of Credit Card Business & P&L statement, Understanding of Retail Banking Business
  • Soft Skills

  • Ability to understand the business problem, identify data requirements, and independently execute analyses
  • Ability to interpret business implications of analytical findings
  • Effective communication and good inter-personal skills
  • Structured thought process and logical approach to new problems
  • Highly self-motivated
  • Good time management skills
  • Education and Experience :

  • MBA / Master degree in Economics / Statistics / Mathematics / Information Technology / Computer Applications / Engineering from a premier institute, or BTech / B.
  • E in Information Technology / Information Systems / Computer Applications

    Preferred) Post Graduate in Computer Science, Mathematics, Operations Research, Statistics, Econometrics, Management Science and related fields

  • 3 to 5 years of hands on experience in digital analytics (excluding tagging implementation)
  • Preferred) Digital analytics experience in banking or e-commerce industry


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