Business Communications Mgr For a Global Food & Beverages Group from 7 to 12 year(s) of Experience Gurgaon Job Description A leading Global Food & Beverages Group with over 1000 outlets in India is looking for Business Communications Manager.
Candidate with 7-9 years experience in Brand & Advertising building end to end 360-degree Brand campaigns including strategic planning, creative briefing & execution FMCG / Food Retail Sectors would be most suitable.
Desirable A mix of client & agency side experience. Prior experience in TV Media Planning (optional). Skills Required Strong strategic & analytical skills Creative bend of mind Experience of Advertising & Media Planning major and Client servicing or research background - minor With Media / Ad agencies Team player & Self-starter Exposure of southern Market or South Indian culture background is preferred Experience 7-12 yrs Location Gurgaon Role & Responsibilities Brand Building and Communication Translate business objective into strategic & creative briefs to effectively land the message to the customer Partner with agencies to translate ideas to meaningful and impactful advertising Ideate and implement campaigns linked to brand strategy Overseeing the production of TV & Digital adverts and amplifying campaigns across all touchpoints like LSM, Outdoors, print etc.
Liaising with Creative Agencies & Content Creators to build Campaigns & Impact Properties TV Media Planning - Prepare media briefs (objective, route, target, cost etc.
and share with media partners, ensure and monitor the execution and evaluate the outcomes vs objective of media initiative Market Scanning Analyse how the brand is positioned in the market and crystallize targeted consumers insights Monitor market trends, research consumer markets and competitors activities to identify opportunities and key issues Responsible for identifying the need, formulate and implement consumer research on the brand to drive long term equity Brand Strategy and Performance Partner with Head communication & Calendar to understand requirements from the brand and accordingly build brand strategy Translate brand strategies into brand plans, brand positioning and go-to-market strategies Lead creative development and create motivating stimulus to get targeted population to take action Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs) and brand health parameters Coordinate regular meetings and preparing regular reports outlining the brands performance