The Programmatic Analyst is responsible for campaign management activities such as campaign set-up, documentation creation and maintenance, QA, performance reporting and billing reconciliation.
The Programmatic Analyst is responsible for identifying and implementing optimizations as approved by senior team members and clients.
He / she / they provide(s) input in the construction of client decks and status documentation. This is a junior-level role requiring 1+ years of experience in programmatic or social media.
This is a team dedicated to supporting new ideas, innovation that strongly values personal and professional growth and development and mentorship.
Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction / exchange based performance media, audience-based buying, remarketing campaigns) both independently, and in support of Campaign Managers
Demonstrate diligence, attention to detail and adherence to programmatic best practices throughout the full programmatic campaign life-cycle
Maintain and organize campaign-specific materials in team’s shared document repository
Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns
Assist in the development of client-facing campaign performance reports
Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities
Manage the delivery of creative assets, insertion orders, campaign artifacts and all relevant campaign documentation in preparation for campaign launch
Traffic campaign tags into ad exchange environments
Run the campaign QA process to ensure accurate campaign implementation, pacing and performance
Provide monthly auditing reports to Agency partners & actualize bill / pay systems when applicable
Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing
Bachelor’s degree or higher in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent
1+ years of experience within programmatic or paid social
Understanding of traditional and interactive media planning elements
Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
Strong analytics, organizational, and communication skills
Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
All your information will be kept confidential according to EEO guidelines.