YOptima - Campaign Analyst (0-2 yrs) Bangalore (Online/Digital marketing)
10h ago
source : iimjobs.com

About YOptima : YOptima is a targeted marketing platform used by leading digital marketers globally across ecommerce, real estate, tech, B2B, financial services, online gaming and other verticals.

YOptima enables marketers to find lookalikes of their best customers.

YOptima runs industry leading lookalike targeting Platform, Instabid, which drives substantial performance lift over traditional display advertising solutions.

The Instabid platform is powered by machine learning algorithms and is plugged into major ad inventory sources across desktop, mobile and video ads.

Digital Marketing Analyst : In this role, we are looking for passionate problem solvers, who would connect the dots between millions of data signals to detect and infer trends, and apply them in a live business environment to drive marketing results.

This is an opportunity to combine your analytical skills, creativity and decision making to drive visible business impact.

You should have working experience in advanced excel, and should be able to apply your skills and operational discipline in creating, measuring and analyzing different online marketing campaigns.

Responsibilities :

  • Assist in designing relevant marketing plans and strategies for digital ad campaigns, combining understanding of consumer behavior, data driven insights and client's product positioning and marketing objectives.
  • Research client background, competitive landscape, and industry trends.
  • End-to-end setting up of campaign & creative implementation and pushing campaigns live.
  • Manage day-to-day servicing needs of clients including campaign trafficking, reporting, and follow up with any additional requests.
  • Troubleshoot technical issues both internally and with Third party vendors.
  • Analyze purchasing behavior of the consumer online in different digital channels and come up with actionable insights and solution to increase sales and ROI.
  • Synthesize and present quantitative results to an executive audience of marketing, sales, product and / or engineering colleagues.
  • Qualifications :

  • 0-2 yr Exp with Bachelor's or Master's degree in a quantitative discipline (e.g. business administration, engineering, statistics, operations research, economics, computer science, mathematics).
  • Strong analytical and problem solving skills. Understand and enjoy numbers and data
  • Ability to present results of complex analysis compellingly to both technical and non-technical audiences at an executive level.
  • Self-motivated with the ability to work independently and within a team
  • Accustomed to working in a fast-paced creative environment.
  • If this interests you, please write

    ref : updazz.com)

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