Course5i - Analytics Engineer - Marketing Cloud (3-8 yrs) Bangalore/Mumbai (Analytics & Data Science)
Course 5i
2d ago
source :

Brief Job Responsibilities :

  • Primarily responsible for digital analytics, A / B testing and multivariate testing and experimentation to optimize the customer experience - hands on Adobe Target experiment execution and analysis a must have
  • Leverage data to identify optimization opportunities and build the experiment pipeline to drive CRO
  • Deliver data-driven and actionable insights using Adobe Analytics and Google Analytics
  • Analyze customer journeys under an optimization-focused lens, interpret experimentation results & help team members evolve the products
  • Present insights to clients and account teams in a compelling and relevant story with recommendations backed by robust analysis
  • Guide the team through experimentation learning & best practices
  • Collaborate with cross-functional teams, including creative, design and technology to shape meaningful customer journeys and customer centric thinking
  • Preferred Academic Qualification : Bachelor's degree in Engineering, Mathematics, Computer Sciences, or a related field

    Years of Experience : 3-6 years of experience with a focus in Digital Analytics and Optimization - A / B and Multivariate testing

    Knowledge / Competency / Skills :

  • Passion for digital analytics, working with data and deriving insights to answer client business questions
  • Proficiency in Adobe Analytics and other Adobe Marketing Cloud products, specifically Test and Target
  • Hands-on A / B testing experience using Adobe Target.
  • Ability to build relationships and work as part of a large, cross functional team to solve complex problems - both with internal teams & external clients
  • Experience with optimization programs and delivering analytics engagements
  • Highly motivated with an entrepreneurial spirit & the ability to hit the ground running
  • Strong consultative skills and the ability to challenge status quo and gain adoption - proven ability to influence stakeholder and senior leaders, and manage organizational change
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