Digital Marketing Content Specialist
West Pharmaceutical Services
Bangalore, Karnataka, IN
3d ago

Working at West means having an opportunity to work by the side of our patients and customers, our global team members and the communities in which we operate which all help contribute to a Healthier World.

At West, we are by the side of patients. The work we do impacts patients’ lives each and every day our products are a critical part of healthcare delivery and we are proud of the role we play to improve patient health.

We work by the side of our team members. We come together as one global team to deliver for our customers and help them address their challenges.

We are a diverse, close-knit community of professionals, where everyone has a voice and opportunity to learn and grow through mutual trust and respect.

With a 95 year plus history, we have a track record for success, which includes reported sales of $2.14B in 2020. We serve by the side of our community.

Giving back is in our DNA our team members across more than 50 sites globally are involved with hundreds of charities that have special meaning to them through our West Without Borders team member-led giving program.

Job Summary :

The Specialist, Scientific Content, Digital Marketing, D&T will be part of the digital marketing team that will be responsible for the design & deliver content solutions for eCommerce and Digital Marketing domains.

Essential Duties and Responsibilities :

  • Establish a holistic repository / database of pharma processes for our products interface (eg. Drug formulation, drug design, drug packaging, parenteral, drug development)
  • Establish Market research process for digital marketing
  • Establish & document content and blog practices. Review, edit, and align marketing, educational, product, support and search content for campaigns (keyword research) and routine requests according to best practices.
  • Work on content topic cluster program identify which applications are most important to our customers

  • Ensure that digital content is accurate, consistent, and complete, and adheres to digital, editorial, SEO, and brand standards on Google Analytics data, identify actionable insights and recommendations.
  • Provide feedback on optimizing content for search engines and blogs

  • Be aware of West’s website content guidelines
  • Closely work with the digital marketing analysts on pharma processes relevant to West’s business and build the campaigns.
  • Advise on content strategy for web content

  • Communicate and collaborate effectively with business stakeholders in meetings
  • Advise on content aspects of A / B testing
  • Ensure and monitor global compliance
  • Run regular site audit reports on SEO tools like SEMrush and work with the development team to identify and implement the required changes to improve the SEO performance.
  • Collaborate with team effectively on campaigns, support other teams as required
  • Identify opportunities to improve online content, considering SEO & Google Analytics
  • Other duties as assigned
  • Education and Experience :

  • Minimum 3-5 years of relevant experience
  • Master’s degree Pharmacy, Pharmacology or other related field or equivalent experience.
  • Candidate currently from West’s customer database or from a medical / pharma writing / communications agency
  • Knowledge, Skills and Abilities :

  • Knowledge in drug-based processes and / or commercially known drugs and their development
  • Knowledge in packaging processes and in regulatory associations that govern West’s services & products
  • Digital marketing experience is preferred, but not essential. Expectation will be to learn digital marketing on the role through self-learning and certifications.
  • Self-starter, big picture thinker, result oriented and team player
  • Ability to understand customer needs
  • Physical and Travel Requirements

  • 15% travel, including global travel
  • Occasional on-call work required
  • West is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sex, gender identity, sexual orientation, age, marital status, veteran status, or disability status.

    If you have a special need that requires accommodation in order to apply to West, please send an email to kimberley.eby westpharma.

    com. Where permitted by law, an offer of employment with West Pharmaceutical Services, or any of its subsidiary or affiliate companies, is contingent upon the satisfactory completion of background screening and / or a pre-employment drug screening.

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