Marketing Head-Critical Care
Alkem Labs
Mumbai
6d ago

Job Description

  • Key Result Areas
  • Analyzing the market, competition & conducting market research to identify opportunities, threats & key issues.
  • Developing marketing strategies & programs to address key issues.
  • Developing innovative & informative promotional programs for augmenting Field Force detailing efforts.
  • Controlling & monitoring expenses to maximize return on investment.
  • Coordinating across the Field Force and other departments to resolve various product related issues from time to time
  • Extensive fieldwork to understand the market, evaluate an implementation of strategies and monitor key competitor activities.
  • Participating as a team player in the Operating Plan every yea
  • Defining the product strategy and roadmap
  • Developing the core positioning and messaging for the product
  • Define epics and capabilities to the level of details at which implementation and quality team can work.
  • New launch proposal to strengthen the portfolio
  • Salary : Not Disclosed by Recruiter

    Industry : Pharma / Biotech / Clinical Research

    Functional Area : Marketing, Advertising, MR, PR, Media Planning

    Role Category : Marketing

    Keyskills

    Desired Candidate Profile

    Please refer to the Job description above

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