Digital Analyst
Jones Lang LaSalle, IP, Inc
Gurugram, HR
11d ago

Description : Responsibilities :

Responsibilities :

  • Develop and execute successful SEO strategies
  • Conduct keyword research to guide content teams
  • Review technical SEO issues and recommend fixes
  • Optimize website content, landing pages and paid search copy
  • Direct off-page optimization projects (e.g. link-building)
  • Collect data and report on traffic, rankings and other SEO aspects
  • Work with social media and PPC teams to optimize campaigns
  • Keep abreast of SEO and integrated marketing trends
  • Requirements :

  • Proven experience as SEO Manager, SEM Manager or similar role
  • Knowledge of standard and current SEO practices
  • Knowledge of HTML / CSS
  • Experience with SEO reporting
  • Familiarity with relevant tools (e.g. Conductor, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics, WebTrends)
  • Excellent communication skills
  • Strong organizational and leadership skills
  • Stakeholder Relationship :

  • Manage relationships with stakeholders to understand their briefs and deliver accordingly.
  • Performance objectives

    Must be a problem solver, aware of industry trends.

    Skills and knowledge :

  • Proven work experience as a SEO manager
  • Develop and execute successful SEO strategies
  • Conduct keyword research to guide content teams
  • Review technical SEO issues and recommend fixes
  • Ideal candidate will be adaptable to new tools as per business requirement

    Communication skills :

  • Good communication skills to understand and work on briefs
  • Time Management :

  • Detail-oriented, organized, with problem solving approach and should be able to manage multiple projects and simultaneously while maintaining accuracy
  • Team Player :

  • Must be a self-starter, but also a team player with the ability to multi-task and excel in a fast paced, matrix and customer service oriented environment
  • Education / training :

  • Graduates / Postgraduates
  • Years of relevant experience :

  • 1-3 years of professional experience in Marketing Communications
  • Apply
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