The Start-up ecosystem in India is booming with record numbers acquiring unicorn status in the past few years. VC funds flush with cash are fueling this boom led by founders with imaginative problem-solving ideas.
Multiple brands in e-commerce, D2C, Fintech, Edtech space have been able to scale up their businesses by creating new categories or challenging established players.
There exists a huge pool of early-stage startups that can rapidly scale up with the right kind of brand building and marketing partnership.
Intuitively, the founders and business team of such startups rely on social media and Digital marketing to reach out to early consumers.
TV as a medium, we believe, can help accelerate such brands’ journey to reach mass consumers and help brands achieve critical mass and help ring fence from competitive risks.
Disney-Star India is looking for a dynamic professional with an entrepreneurial mindset to front this initiative within their region by leading the new category development team that is expected to be the to be a key link between Digital first brands and our network.
You will lead a team of passionate business development executives to help drive new advertising revenue for the network from new age businesses.
You will be responsible for
KNOWLEDGE AND SKILLS