Frontline Sales - New Category Development

Star

Mumbai

5d ago

CONTEXT

The Start-up ecosystem in India is booming with record numbers acquiring unicorn status in the past few years. VC funds flush with cash are fueling this boom led by founders with imaginative problem-solving ideas.

Multiple brands in e-commerce, D2C, Fintech, Edtech space have been able to scale up their businesses by creating new categories or challenging established players.

There exists a huge pool of early-stage startups that can rapidly scale up with the right kind of brand building and marketing partnership.

Intuitively, the founders and business team of such startups rely on social media and Digital marketing to reach out to early consumers.

TV as a medium, we believe, can help accelerate such brands’ journey to reach mass consumers and help brands achieve critical mass and help ring fence from competitive risks.

KEY RESPONSIBILITIES

Disney-Star India is looking for a dynamic professional with an entrepreneurial mindset to front this initiative within their region by leading the new category development team that is expected to be the to be a key link between Digital first brands and our network.

You will lead a team of passionate business development executives to help drive new advertising revenue for the network from new age businesses.

You will be responsible for

On-boarding New-Age startup businesses and help them grow in their brand journey.

Building and delivering the Ad Revenue pipeline for the business

Mentoring and grooming talent within the team to build a formidable team

Build a shared culture of innovation and execution excellence to drive business growth

PERFORMANCE MEASURES

Achievement of the assigned revenue targets

Gathering market intelligence with respect to Competition, Clients, Agencies and overall business landscape to further our business objectives

Developing preferred channel partnerships with market

QUALIFICATION

Minimum Qualification : MBA

Total 8-12 years of experience

Client facing lead roles with experience in business development, consulting, business strategy / creation within a media / internet company is preferable

Experience of sales / marketing with digital first brands is desirable

KNOWLEDGE AND SKILLS

Deep understanding of consumer brands, Categories, and their business objectives

Understanding of media mix in the context of TV and Digital

Strong quantitative and analytical ability

Demonstrated ability to research and think strategically basis the insights

Powerful communication and presentation skills

PERSONAL ATTRIBUTES

Superlative networking skills

Business orientation

Ability to engage with founders and VC funders of new age businesses

Ability to drive and deliver revenue targets

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